Sep 2, 2010, 10:55 AM EST
The Orlando Magic will play in the brand-spankin’-new Amway Arena this season.
If you go to a game there, you will park in the new Geico parking structure — yes, Orlando has secured a sponsorship for their parking garage. Seriously. Sports Business Journal has the story (via TrueHoop’s twitter feed).
The insurance firm signed a five-year deal valued in seven figures annually. In turn, Geico receives naming rights to a seven-level parking garage being built next to the arena and a skywalk connecting the two buildings, said Magic President Alex Martins.
The city of Orlando owns the garage and shares in the revenue, Martins said. He would not disclose the split.
I will never begrudge a team coming up with a creative way to make some extra revenue. But really Dwight Howard should get a piece of this, because if it wasn’t for him leading a competitive Orlando team nobody would come forward to sponsor the parking garage. Heck, they’d have a hard time getting a building sponsor at the price they likely got.
- Knicks snap nine-game losing streak by crushing depleted Nets 0
- David Stern issues statement on passing of Nelson Mandela, players take to twitter 5
- Kobe Bryant sounds close to return, will not offer specific date 4
- Knicks and Nets might not remain so mockable for long, so enjoy it while you can 13
- Derrick Rose to those doubting his return: “You can be a fool if you want to” 13
- LeBron says Wade is “getting that Kobe deal” in next contract. Should he? (64)
- The Extra Pass: Our awards at the quarter pole, plus Monday recaps (42)
- Michael Beasley finding a role, groove in Miami (41)
- Kobe Bryant dunks, looks good in Lakers practice; Friday return possible (38)
- Dwight Howard frustrated with Rockets’ effort in recent losses (36)