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Maverick Carter defends LeBron's Akron letter as having nothing to do with Cleveland

Aug 4, 2010, 9:45 AM EDT

Thumbnail image for lebron_james_arty.jpgLeBron James is an Akron man. Born and raised. Still lives there.

Do not confuse that with being a Cleveland man. He played for the Cavaliers, but don’t go thinking Akron and Cleveland are one in the same. Well, Clevelanders may consider Akron a suburb but the feeling is not mutual. The fine folks of Akron see themselves as living in their own city, separate and distinct from Cleveland.

Which is what Maverick Carter — LeBron James’ right hand and the CEO LRMR, the marketing firm that handles LeBron — said about yesterday’s full-page ad in the Akron Beacon Journal.

The ad was a letter where LeBron thanked the people of Akron for their support. It’s an ad that did not once mention Cleveland, nor was it supposed to Carter told the paper.

”This is where he lives and where he will always live,” Carter said. ”This had nothing to do with Cleveland, nothing to do with the Cavaliers.”

The ad came just a couple weeks before LeBron’s big charity bike-a-thon in Akron.

Still it comes off as a glaring omission that no similar gesture was made to Cleveland, especially in light of the personable letter from Zydrunas Ilgauskas to the people of Cleveland last week.

Carter said LeBron may eventually run a thank-you ad and letter for Cleveland.

It may not have been intended this way, but it feels as just another slap in the face to Cleveland by LeBron. Another public relations error. Another thing ding in the image of LeBron.

  1. Kako - Aug 4, 2010 at 10:13 AM

    This is why you don’t hire friends or family for this kind of stuff. You should hire real professionals. Lebron’s inner circle is a joke and its a joke and I”m glad I know they don’t get any of my money.

  2. CF98 - Aug 4, 2010 at 10:19 AM

    I believe him that being said it doesn’t come across well either so yes never hire your friends.

  3. Jacque - Aug 4, 2010 at 10:24 AM

    The way Cleveland fans treated him they need more than 1 slap in the face…how about 2, 3, 4 so on and so 4th…

  4. Beavis - Aug 4, 2010 at 10:28 AM

    Who gives a damn what Maverick Carter says?

  5. PG0001 - Aug 4, 2010 at 10:35 AM

    LeBron was born and grew up in Akron, went to school there, was mentored there. Makes sense to me that he would thank them. Cleveland is where he worked. Big difference.

  6. John - Aug 4, 2010 at 10:45 AM

    He owed a thank you to the entire community! He was born and raised in Akron, but even when he was there he was supported by the entire area. He worked in Cleveland, which by all accounts should be considered a home town team. Cleveland went out of their way to accomodate and open up to Akron. The Cavs held scrimages in Akron, he got his MVP’s in Akron…so the Cavs did what they could to incorporate akron and accomodate LBJ and then he crapped on them time and time again. This was deliberate, and intended to be another knock on Cleveland. All of this will come back to him…

  7. Charlie R - Aug 4, 2010 at 11:02 AM

    The logic behind thanking Akron and not Cleveland, the Cavaliers, and/or the fans is just flawed. Think about it: Did Z thank his hometown in Lithuania? No. He thanks the fans and the people of Cleveland. Clearly, Lebron still doesn’t get it.

  8. johnmaine - Aug 4, 2010 at 11:53 AM

    Rajon Rondo, Derrick Rose, David Lee behind the scenes pictures from NBA 2K11 Photo Shoot in L.A.

  9. Siggi - Aug 4, 2010 at 11:57 AM

    “Worked in cleveland”.
    So being a professional athlete is just like having a desk job?
    Lebron James would not even have a desk job if it wasn’t for the fans of basketball, he should realize that.

  10. AKROWDY - Aug 4, 2010 at 12:21 PM

    yeah, and Cleveland is the place that brough him millions of dollars.

  11. d-nice - Aug 4, 2010 at 1:10 PM

    Dis is Just wat happens wen da world silver spoons a nobody u get who’s like dis if da world would of treated lebron like a nobody (which he is) til he did something wit his career we would c a complete different lebron nobody should b mad at him Cuz all of u who are were lebron crazy b 4 da decision an he Jordan dis Jordan dat lets c how a person is b 4 u give em da world wen he ain’t did Nothing wit Dat being said let’s go d wade

  12. John - Aug 4, 2010 at 2:08 PM

    D-Nice you sound like an idiot…learn english

  13. Queen James - Aug 4, 2010 at 2:08 PM

    I feel dumber just reading d-nice garble.

  14. D-Mack - Aug 4, 2010 at 3:11 PM

    Daily article bashing Lebron—Check

  15. kyle b's real dad - Aug 4, 2010 at 4:58 PM

    Great English lol.

  16. Marky Mark - Aug 4, 2010 at 5:45 PM

    No, Cleveland did not bring him millions of dollars. The fact that he’s the best basketball player on the planet did. That he happened to be drafted by Cleveland is incidental. He could have been drafted by any team in basketball and would have made money. Cleveland is not unique. If anything, James brought money TO Cleveland. He made an irrelevant franchise relevant.
    I don’t expect Cleveland fans to be happy that he left, or even to “forgive” him for it so soon, but he doesn’t owe Cleveland fans nearly as much as they seem to think he does. Look at how quickly they turned on him. It took a few subpar playoff games and an hour on television for them to hate him. How real is the “support” of the fans when they turn that quickly after seven great seasons? They’re burning his jerseys in trash cans and now they’re upset that he isn’t thanking them? Really?

  17. Jabberwocky - Aug 4, 2010 at 6:25 PM

    I guess to Bron, Cleveland never existed. It’s besides the point to only thank your hometown, because the support came from everywhere within the state of Ohio. I’m from Chicago, and this kind of arrogance pisses me off.

  18. Maverick Who? - Aug 4, 2010 at 9:08 PM


  19. @LLCOOLCLAY - Aug 4, 2010 at 9:10 PM

    My question for the pro LeBron anything he does fans is, If he hasnt left Akron and still lives there then why is he Thanking them like he left? He didn’t play for the Akron Zips? It is another shot at Ownership and all the Cleveland fans because they hurt his Lil Diva feelings with the burning and peeing on his jersey. Plus the other reason he made it was because he gave the finger to a Akron sports talk DJ this past week, so Akron fans starting to think a Lil differently now. But atleAst Queen James has finally found his King in D.Wade. But I don’t give a fk Lakers 3-fk it 4peat!!!!

  20. Anonymous - Aug 4, 2010 at 9:15 PM

    Maverick Carter has to be one of if not THE worst hire in professional sports ever.This guy has NO clue. and neither do some of you apparently….Correct me if im wrong..its the Cleveland Cavs and not the Akron Cavs ,right?…Also…Cleveland and its suburbs are ALOT bigger then Akron i can go on and on but im done with these Douche’s.LBJ threw his legacy away already whether he believes that or not. and because of all this BS and how he screwed Cleveland he will NEVER be the international star/force he wanted to be

  21. hENny - Aug 5, 2010 at 3:55 AM

    his the great man….and i admit that his the best,
    his my idol.

  22. Josh Krajcik - Aug 5, 2010 at 4:11 AM

    you are a fool… you are clearly not from northeastern ohio and likely too young to get it anyway. It’s not his leaving you ass….it was the how. He has said, while with the cavs, he was aware of “the shot”, “the drive”, “the fumble”, ext…. and that he wanted to end that pain.( paraphrasing). So for he to knowingly call his narcissistic special “the decision” is cruel and shows his contempt for not only the cavs, but their fans as well. Grow up or at least check your sports history before u troll, fag.

  23. Beavis - Aug 5, 2010 at 4:15 PM

    It still sucks.

  24. Screw the Lakers - Aug 5, 2010 at 4:59 PM

    Thats not English. That’s Ebonics.

  25. ryan330 - Aug 6, 2010 at 8:07 AM

    You are not worthy of even being quoted. You have no credentials and have done nothing to compensate for your poor professional background. You ride coat tails, shine shoes, etc. You could however be the luckiest man alive, because despite your inability to handle your job as well as any professional could, you can still make a lot of money off of LeBron. Thank your lucky stars my friend.

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