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Chris Bosh still developing documentary

Jul 25, 2010, 10:30 AM EDT

You’d think he would have noticed everything. The monumental backlash to “The Decision.” The massive criticism for Wade even mentioning 9/11. The plummeting Q ratings.

You’d think Chris Bosh would have noticed that all the attention and self-aggrandizement the Big 3 in Miami have brought on themselves has been too much and they need to pull it back. You’d be wrong for thinking so.

Ira Winderman brings us this quote from Bosh in discussion with ESPN:

“The documentary is coming along great,” he told ESPN. “I filmed a lot
of footage. I have over 80 hours of footage taped, and I’m just trying
to find out a direction and style that I want to incorporate. I might
make it into an hour special.” Or even more. “Well, it could be a
two-hour special. It might be a mini-series,” he said. “It will have a
24/7 feel. . . . I’ve been studying a lot and seeing what’s the best
avenue to take it in.”

The documentary will pull in ratings, just as “The Decision” did. But just because people will watch something doesn’t mean they’ll like it. And part of Bosh’s brand management is not just getting his name out there, but making sure people like what he’s pushing. And it’s hard to imagine this will go over well.

There’s a phrase, something about how sausage is made, that comes to mind.

  1. Shaq was right - Jul 25, 2010 at 10:53 AM

    Bosh is the RuPaul of the NBA. He’s soft, just like the rest of his Miami teammates and won’t even see the Lakers as they win ANOTHER title. Kobe will put rings on his other five fingers before LeBron even wears one.

  2. marstbow - Jul 25, 2010 at 11:26 AM

    Um, wasn’t this quote on here about a week ago?? Great story Matt Moore, way to keep us on the edge of our seats for your up to the minute blog information.

  3. Chris - Jul 25, 2010 at 12:51 PM

    This post is absolutely ridiculous.
    Even with the blatant bias against the Heat with the recent posts on this site, it is nonsense to say that he should not do his documentary. Look at what happened with Wade, there is NOTHING these guys can do that will please the envious/scorned/hatred/etc. Why should Bosh not pursue his documentary because obnoxious, hopelessly deprived commenters on the Internet will decry it, even though he could spend the rest of the summer building houses for the homeless and they would still complain.
    James and Bosh are numbers one and two in jersey sales. Maybe not as many people hate then as you think.

  4. tdot11 - Jul 25, 2010 at 4:22 PM

    bosh will fail in April and will be the reason why Miami will not win a title, NO POST TOUGHNESS.

  5. TonyShappiro - Aug 5, 2010 at 4:07 PM

    @Chris
    Where in the world are Bosh and James jerseys number one and two in sales, Miami? Last time I checked, Kobe was still number one.

  6. TonyShappiro - Aug 5, 2010 at 4:08 PM

    @Chris
    Where in the world are Bosh and James jerseys number one and two in sales, Miami? Last time I checked, Kobe was still number one.

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