Jul 21, 2010, 2:27 PM EDT
Reportedly, the folks at ESPN wanted LeBron James to hold off on his decision until the day of the ESPY’s, so that one ego-stroking event could lead into another. Fortunately for all of us, the realities of the marketplace made that impossible.
The ESPY’s had to settle for parody — Steve Carell’s decision to take his appetite to the Outback Steak House. When asked about how this would impact the people at Chili’s, Carell said, “We had a good run at Chili’s, and in a perfect world I would be eating at Chili’s constantly, but tonight there’s no rules, just right. Outback Steak House.”
The people at Chili’s have a sense of humor — they released a letter from the company president, in Comic Sans font to Carell, echoing the Dan Gilbert letter.
“I PERSONALY GUARANTEE THAT CHILI’S MENU ITEMS WILL BE BOLDER AND TASTIER THAN THOSE OF THE SELF-TITLED ‘STEAKHOUSE KING.'”
You can take that to the smoker.
Pretty clever little bit of promotion. And it’s good to see that the entire “decision” can now be mocked in the name of business promotion. We as a nation are moving on. And eating out.
- Report: Michael Beasley reaches agreement with Memphis Grizzlies 0
- Report: NBA not actively investigating source of Luol Deng African comment 4
- ProBasketballTalk 2014-15 Preview: Indiana Pacers 2
- Celtics owner: Rajon Rondo ‘super stubborn,’ harder than average to coach 19
- Bruce Bowen says blame for James Harden’s defense falls on McHale, Rockets 18
- NBA to review domestic violence policies in wake of NFL’s ugliness. It shouldn’t have taken that. 13
- Cavaliers lift ban on fan who ran onto court with LeBron James shirt 16
- Blake Griffin said he knew Donald Sterling was racist, wasn’t really surprised by tape 14