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LeBron to make his announcement on ESPN Thursday night

Jul 6, 2010, 10:10 PM EDT

Thumbnail image for James_Thumbsup.jpgOne hour that comes down to one word.

LeBron James will make an announcement in an hour-long special Thursday night on ESPN, starting at 9 p.m. Eastern. Chris Broussard, the ESPN reporter who has the best contacts in the LeBron James camp of just about anyone, made the announcement on ESPN News.

LeBron and his people will sell sponsorships of the show, with the money going to the Boys & Girls Clubs of America, according to ESPN.

There is no word yet on where LeBron will be during the announcement.

A national television announcement with money going to a national charity — hard to read too much into that about where LeBron might play next year. However, reports now say that it is likely down to Cleveland or Miami, where he would team up with Dwyane Wade and Chris Bosh. Of course, the way this free agency has gone, that could all change in the next 20 minutes. Twice.

What you can read into this — it takes a pretty big ego to ask ESPN for an hour like that. There is potential for backlash, something LeBron saw when he did the Larry King interview during the NBA finals. He either ends up on national television to break Cleveland’s heart, or he has an hour-long special on himself to say he is going nowhere. Both options have public relations problems to deal with.

156 Comments (Feed for Comments)
  1. Anonymous - Jul 7, 2010 at 10:41 AM

    Should it not be, won,one championship ? Jerk.

  2. Your Bigest Female Fan - Jul 7, 2010 at 10:43 AM

    LeBron may I call you that, here is your answer to all that you are dealing with. I know you feel it’s that time for that championship ring and yes you are the BEST that I’ve seen in a long time in the NBA but your ring is not in man and who is going to get out there and help LeBron play the game to win that ring. Your teammates are only human you can try to pick the right person to play with you all you want too, and they can still fail then what. I know some people may read this and said what is she talking about well the ring is comming it’s the timing that it is going to come in. I’m going to help you out on this and it’s easy as 1-2-3.
    STOP TRUSTING IN MAN AND PRAY!!!!! I know you know the word: Proverbs 3:5-6 Trust in the Lord with all thine heart and lean not unto thine own understanding in all thy ways acknowledge him, and he shall direct thy paths. LeBron he will so you what to do and when it will happen.
    WAIT ON IT!!!!!! I know you know the word LeBron
    Psalm 28:13-14 I had fainted, unless I had believed to see the goodness of the Lord in the land of the living. WAIT on the Lord: be of good courage, and HE shall strengthen thine heart: wait, I say, on the Lord.
    It’s coming TRUST,BELIEVED AND WAIT FOR IT TO COME. Only God has given you what you have so wait and see his goodness I’m praying for you always it’s going to work out fine. I love you in Jesus Name.
    Your Bigest Female Fan

  3. Educated Baller - Jul 7, 2010 at 10:43 AM

    The whole LeBron Extravaganza was the creepiest exercise in narcissism that I’ve ever “witnessed”. Doesn’t it strike any of you as odd that he already has a 60 minute documentary available? They just didn’t splice some home movies, this masturbatory exercise has been planned for months, and the entire “Where do I sign?” melodrama was decided months if not years ago. He knew where he wanted to go; this was all about SELF LOVE and MARKETING the LeBron brand.
    Forget the image Nike, the NBA and ESPN tries to cram down our throats. He is the creepiest non-criminal athlete to have graced our television screen this decade. What on God’s Green Earth has he ever accomplished? Zero championships, despite having a team that had the BEST regular season record in the NBA. Forget the lies about having mediocre teammates; you do NOT earn the best regular season record with mediocre teammates; in fact the best regular season teams usually win the NBA Championship. He always disappears in crunch time; he has not improved his game the past THREE seasons. He relies on natural gifts (speed of a sprinter, build of an NFL linebacker) rather than hard work. He is pathetic, lazy, and narcissistic and a total fabricated LIE on a national level.

  4. Educated Baller - Jul 7, 2010 at 10:49 AM

    As someone astutely pointed out earlier, DWade has class.
    Do you see DWade (who led a team to a championship, unlike LeBron) indulge in an hour-long fake documentary?
    Why does LeBron feel the need to celebrate himself for an hour? Is this his crowning accomplishment in life… not winning, but rather ME ME ME???

  5. carolyn - Jul 7, 2010 at 11:01 AM

    WHO CARES? I care about the HUGE disaster of the oil spill and not much else… and I live in the West. There’s so much I could say that I won’t even start.

  6. KennyEee - Jul 7, 2010 at 11:15 AM

    Who cares?!

  7. dont you get it - Jul 7, 2010 at 11:21 AM

    the only reason he won’t go to Chicago is he won’t change his number…… “23” is retired in chicago… with good reason…

  8. Bill - Jul 7, 2010 at 11:23 AM

    I am sooooo tired of this Labron stuff! The NBA is a joke – fixed games, crooked refs, and classless, overpaid, overly egotistical players who provide nothing to society. Why anyone cares a hoot about the NBA is beyond understanding! I stopped watching years ago. ESPN has become so difficult to watch and this Labron love-fest has simply driven me away completely.

  9. beck - Jul 7, 2010 at 11:25 AM

    cant wear #23 in chicago… with good reason

  10. Jeff - Jul 7, 2010 at 11:27 AM

    Who is this guy, really? What has he done that nobody else in the NBA hasn’t? Big freakin deal. I hope he gets slapped in the face by Michael Jordan on live TV. Or better yet, have Shaq body slam him. I would even order this on Pay per View if Charles Barkley came out to slug him in the gut. It could be like high school hazing, but televised. Have all of the great players come out and bash this guys ego in a bit.

  11. G-MAN - Jul 7, 2010 at 11:34 AM

    Why does this guy deserve an hour devoted to himself? Why would Cleveland wanrt him back when he took so long to decide whether or not he wanted to come back? I hope this guy never wins anything!!

  12. Charlie - Jul 7, 2010 at 11:34 AM

    For every poor person interested in this circus, I guarantee there are thousands who couldn’t care less.
    If you want to give money to charity, write a check and stop showboating.
    If the “king” were to disappear tomorrow, the world would not
    even notice.

  13. G-MAN - Jul 7, 2010 at 11:38 AM

    Why does this guy deserve an hour devoted to himself? Why would Cleveland wanrt him back when he took so long to decide whether or not he wanted to come back? I hope this guy never wins anything!!

  14. in FLORIDA - Jul 7, 2010 at 11:40 AM

    this will be the lowest rated hour of television in ESPN history, especially now that Amar’e, Bosh and Wade have disclosed what they’re doing. the more free agents that announce, the more irrelevant LeBron becomes. he can’t draw flies to come to cleveland, let alone the talent he needs to make them a winner. and his conscious won’t allow him to leave his hometown region devastated. enjoy the money LeBron. but you’ll have to buy your own jewelry.

  15. Steve - Jul 7, 2010 at 11:53 AM

    Really who cares who this guy plays for. This is crap news…

  16. Martin Guillot - Jul 7, 2010 at 11:54 AM

    Is it just me, or is everything in sports becoming way, way, way, way, way, way, way, way, way too hyped. Really??? A one hour show for King James to announce his decision on where he’s going. You’d have to be a complete loser to devote an hour of your life to find out where a basketball player has decided to play next year. Another example was the NFL draft this year. The NFL had non-stop coverage for 4 days. Does anybody really want to watch the draft for 4 days straight? Get an F’ing life man.

  17. Martin - Jul 7, 2010 at 11:55 AM

    Is it just me, or is everything in sports becoming way, way, way, way, way, way, way, way, way too hyped. Really??? A one hour show for King James to announce his decision on where he’s going. You’d have to be a complete loser to devote an hour of your life to find out where a basketball player has decided to play next year. Another example was the NFL draft this year. The NFL had non-stop coverage for 4 days. Does anybody really want to watch the draft for 4 days straight? Get an F’ing life man.

  18. Mike - Jul 7, 2010 at 11:55 AM

    This whole thing is as tired as the next Lindsey Lohan drunken escapade. Go somewhere, ANYWHERE. Then leave me alone.

  19. dr. joe - Jul 7, 2010 at 11:56 AM

    If only such focus was on the economy, jobs, healthcare and the other current problems with the US, perhaps we would get more engaged and try to fix them. LBJ, just make the decision and move on. You’re just a basketball player, not a head of state!

  20. James - Jul 7, 2010 at 12:24 PM

    I think its great that he is donating the money to a non-profit that needs it. As for the rest of the drama, I can live without it.

  21. truth - Jul 7, 2010 at 1:28 PM

    then dont comment on a basketball article if its so boring…. get a life. personally i dont care where the man goes as long as hes out of cleveland and can get a few rings so critics will give him a rest. hes the most dominant player in the league, just needs quality team mates and then he gets the ring(s)

  22. Nick - Jul 7, 2010 at 3:03 PM

    Actually, LeBron has quite an impact on the Cleveland economy so in a sense it is focused on it: http://www.cleveland.com/business/index.ssf/2010/06/how_much_is_lebron_james_worth.html
    There’s a lot more to it than you non-Clevelanders understand. Many of you are so set in your opinions there is no sense in explaining it. Live in Cleveland for 20 years and you’ll get why it matters.
    Besides, even if it is to hype himself up more, at least there’s a charitable cause behind it. That seems worth it in my opinion with charities feeling the bite from the recession.

  23. Anonymous - Jul 7, 2010 at 4:18 PM

    its spelled chode smarts.

  24. charles yount - Jul 8, 2010 at 12:44 AM

    aman!

  25. Martin B. Thomas - Jul 8, 2010 at 4:11 AM

    i’m gonna watch the office and 30 rock. at least those shows are SUPPOSED to be funny. lebron is gonna be known as the greatest player since patrick ewing to NEVER win a championship!

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