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LeBron to make his announcement on ESPN Thursday night

Jul 6, 2010, 10:10 PM EST

Thumbnail image for James_Thumbsup.jpgOne hour that comes down to one word.

LeBron James will make an announcement in an hour-long special Thursday night on ESPN, starting at 9 p.m. Eastern. Chris Broussard, the ESPN reporter who has the best contacts in the LeBron James camp of just about anyone, made the announcement on ESPN News.

LeBron and his people will sell sponsorships of the show, with the money going to the Boys & Girls Clubs of America, according to ESPN.

There is no word yet on where LeBron will be during the announcement.

A national television announcement with money going to a national charity — hard to read too much into that about where LeBron might play next year. However, reports now say that it is likely down to Cleveland or Miami, where he would team up with Dwyane Wade and Chris Bosh. Of course, the way this free agency has gone, that could all change in the next 20 minutes. Twice.

What you can read into this — it takes a pretty big ego to ask ESPN for an hour like that. There is potential for backlash, something LeBron saw when he did the Larry King interview during the NBA finals. He either ends up on national television to break Cleveland’s heart, or he has an hour-long special on himself to say he is going nowhere. Both options have public relations problems to deal with.

156 Comments (Feed for Comments)
  1. DiehardLakerfan - Jul 7, 2010 at 8:38 AM

    I do not really understand why people are so angry at LeBron. He is one of the best in the sport right now and he holds a tremendous value to the team that picks him up. I am sure that if most of the people who have negative comments here had the ability to shop their skills and look for the best package then they surely would. So what is wrong with LeBron doing that.
    As much as I Love the Lakers, LeBron is a force that we will need to watch out for. With the right coach under him, he can be more finely tuned and molded into that championship caliber player.

  2. Tom - Jul 7, 2010 at 8:54 AM

    Congratulations LeBron for naming the Boys & Girls Clubs to receive the sponsorhip income from the event. Any one with a “Big Ego” as some have stated would have kept the money for some self-serving purpose. Congratulations to LeBron and the team that gets him. Boys & Girls Club members and the team are both winners here.

  3. JFL - Jul 7, 2010 at 8:55 AM

    I just heard that LeBron is going to NY

  4. mary - Jul 7, 2010 at 8:56 AM

    KING JAMES, TAKES YOUR TIME TO DO WHATEVER YOU NEED TO DO. THIS IS YOUR JOB.! everyone has that right to do so.I LOVE O’ONEAL MY SELF. SO DO YOU OKAY. ON THE OTHER HAND I WILL STAYED IN CLEVELAND BECAUSE AT THE END OF THE DAY WHO LOVE YOU MORE.STAY IN PEACE WITH LOVE IN CLEVELAND,

  5. John in Houston - Jul 7, 2010 at 8:56 AM

    Obviously, VERY FEW posters bothered to READ AND COMPREHEND that all of the sponsorship money would be DONATED to the Boys and Girls Clubs of America! LeBron should be lauded for this, NOT CHASTISED!

  6. H25 - Jul 7, 2010 at 9:02 AM

    Maybe he’ll have an opening monologue too. With guests: From the San Diego Zoo Jim Fowler! Musical Guest Harry Connick, Jr. and the cast from Glee!
    Typical ESPN. Television for idiots by idiots.

  7. john J pileggi - Jul 7, 2010 at 9:04 AM

    It is very hard to envision leaving Cleveland with this TV extravaganza. Can you picture an hour of a trip down memory lane, and all the good times in Ohio, building to a climax of “bye bye folks”! One would hope that he would spare the good people of Cleveland that kind of mess.

  8. Heartless complainers - Jul 7, 2010 at 9:04 AM

    i will give it to some of you saying this is all ego, but he is raising money to go to a national charity. How much have you given this year to a charity? Due to the economy charities aren’t getting that much money like they use to. the rich probably still give the same amounts as always, but the rest of us haven’t given nearly as much as in the past. He is helping out kids and all you guys seem to do is complain and say don’t watch the show. you know what, WATCH the freaking show and do something for charity. There are tons of people out here who rely on it. Also charities do alot for kids and other people across the globe. Have a heart.

  9. SanB - Jul 7, 2010 at 9:07 AM

    Geeez, will this guy just get over himself! What an ego. An hour special!!! Count me out.

  10. JoeVee - Jul 7, 2010 at 9:16 AM

    this is everything that is wrong with sports, and basketball mostly…I would rather pay to watch paint dry than go to a pro basketball game

  11. Dasher - Jul 7, 2010 at 9:18 AM

    This guy thinks he is bigger than the game. ‘You want me, you come and bow to me.’ Sounds like he’s starting to take this ‘king’ crap seriously. I thought we fought a war to get rid of kings. I find the whole thing and all of the hoopla disgusting!

  12. Phil - Jul 7, 2010 at 9:26 AM

    THIS GUY IS FULL OF HIMSELF. WHO CARES WHERE HE GOES. WE HAVE SUFFERING ALL AROUND US AND WE ARE CONSUMED WITH GIVING THIS PRINCESS MILLIONS. GIVE IT TO THE TEACHERS AND PEOPLE SUFFERING IN THE GULF. GIVE IT TO THE POOR INNER CITY YOUTH. WAKE UP SOCIETY.

  13. Beefer - Jul 7, 2010 at 9:46 AM

    You couldn’t get this kind of drama on a bad Fox TV show, although the acting will be about the same. The NBA’s market share is dwindling rapidly. Nobody cares.

  14. Lebron is a Dick - Jul 7, 2010 at 9:48 AM

    What an egoistical piece of shyt! Seriously???!!!! This jackazz thinks that we need one hour “special” to see him reveal his decision? What is this? Sports or “The Bachelor”?
    This is what the NBA has become. A rapist (Kobe) winning championships. A home for thugs who couldn’t keep a job bagging groceries unless they were allowed to shoot a basketball. And this is what we get in return….LeBron James holding a one hour special extravaganza so that he may bestow upon us the privilege of the knowlege of what poor schlep of a team (Cleveland) will get to pay him insane millions of dollars and not win a championship.
    We have been fixated on a few weeks where these azzwads were in the news everyday over where they were going. And in the end, Wade stays, LeBron stays, and a completely irrelevant completely over-rated moron (Bosh) gets signed somewhere else.
    Fack him and fack the NBA.

  15. SleepyNTN - Jul 7, 2010 at 9:51 AM

    I didn’t get a chance to read all comments and if anyone said this, but LeBron needs someone that can pull as many points or close to as many points as he can. Jordan had Pipen, Who if Jordan had a bad game, Pipen was right there still to bring the team to victory. Who does LeBron have? He hasn’t had anyone to be constant and pull 20 or more points every game. 10 points here and 8 points there is just not going to do. Even Koby has someone to help pull points if he has a bad game. I don’t know…. we all have our own opinion. Now a days, it’s all about TV ratings anyway.

  16. sunnygirl - Jul 7, 2010 at 9:56 AM

    To: DiehardLakerfan, Tom, JohninHouston & HeartlessComplainers…WELL SAID!!!!!!! Thank You!!!!!

  17. oldfashionedIguess - Jul 7, 2010 at 9:58 AM

    Does anyone else find it hard to respect a guy that seems so needy???

  18. Jimbo - Jul 7, 2010 at 10:05 AM

    I totally agree. No championship now and probably not in the future. James reads to much of his own press. He is “King” in Cleveland. Big deal. He gets his own show to announce where he plans to play. Wow! What an ego. An ego that can’t produce as well.

  19. Jon D - Jul 7, 2010 at 10:23 AM

    Wow, a lot of hate here in these comments. I understand why you all feel this way, but your negating the fact that the money for this thing is going to charity! 100% of it! Thats a pretty good thing that no other super star has thought of. Give him props for that…
    I live in Akron, and if lebron leaves it will only have a small impact on my life. He is just a basketball player.

  20. Kevin - Jul 7, 2010 at 10:29 AM

    Between him and Tiger I don’t even like looking sports at sports, miss the day’s when players had class

  21. Rich - Jul 7, 2010 at 10:32 AM

    OUCH!! Drew Carey is the man though! LOL

  22. Bill - Jul 7, 2010 at 10:33 AM

    Who Cares? I think I’m the only person in Cleveland who would not miss, not only LeBron if he left, but the whole team. In fact, the NBA could close up shop and I couldn’t care less. The league is so star driven its sickening. Just once, I would like to hear a promo for a Christmas game to say “Lakers vs. Cavs” instead of “Kobe vs. LeBron” Bye-Bye LeBron! Don’t let the door hit you in the ass!!

  23. Karin - Jul 7, 2010 at 10:35 AM

    I am so tired of ESPN take on this Lebron crap. Another reporter was grilling Chris Broussard about where Lebron is going to go. The guy said he didn’t know, and the other reporter just wouldn’t accept that, and kept asking. I am so sick of all this coverage. He hasn’t won a championship! Hello, he hasn’t accomplished anything!!! I hate the Lakers, but Kobe is the best player in the NBA, and it pains me to say that. Lebron is flashy, and young, but has done nothing. In addition, he has no supporting cast in CLE, he will not win there! He won’t leave because he’ll be hated, he’ll leave in 3 years after not winning a championship, and the people then in CLE will be more understanding, but not now.

  24. Bill - Jul 7, 2010 at 10:37 AM

    LeBron isn’t giving one red cent to this charity. It’s the sponsors money!! When LeBron or any other sports “star” gives any of his millions to a charity, without using it as a tax deduction, then I’ll give them credit.

  25. Rich - Jul 7, 2010 at 10:40 AM

    Yeah, but it’ll never work. Two big superstars? One will always be in the shadow. That’s Wade’s town. And if he goes and they win a championship, Wade will cease to exist because they won the title with Lebron being there. Wade hasn’t been able to do it himself since Shaq left. Big ego’s. Look what happened with Carmelo and Iverson in Denver. Someone has to step back. I don’t think neither Wade, especially Lebron would be content as a sidekick, not at this point in their careers.

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