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LeBron to make his announcement on ESPN Thursday night

Jul 6, 2010, 10:10 PM EST

Thumbnail image for James_Thumbsup.jpgOne hour that comes down to one word.

LeBron James will make an announcement in an hour-long special Thursday night on ESPN, starting at 9 p.m. Eastern. Chris Broussard, the ESPN reporter who has the best contacts in the LeBron James camp of just about anyone, made the announcement on ESPN News.

LeBron and his people will sell sponsorships of the show, with the money going to the Boys & Girls Clubs of America, according to ESPN.

There is no word yet on where LeBron will be during the announcement.

A national television announcement with money going to a national charity — hard to read too much into that about where LeBron might play next year. However, reports now say that it is likely down to Cleveland or Miami, where he would team up with Dwyane Wade and Chris Bosh. Of course, the way this free agency has gone, that could all change in the next 20 minutes. Twice.

What you can read into this — it takes a pretty big ego to ask ESPN for an hour like that. There is potential for backlash, something LeBron saw when he did the Larry King interview during the NBA finals. He either ends up on national television to break Cleveland’s heart, or he has an hour-long special on himself to say he is going nowhere. Both options have public relations problems to deal with.

156 Comments (Feed for Comments)
  1. dp - Jul 7, 2010 at 2:35 AM

    no doubt..

  2. Marky Mark - Jul 7, 2010 at 2:39 AM

    Good thing this hasn’t gotten out of control yet.

  3. Randy - Jul 7, 2010 at 4:03 AM

    THIS IS APOLLO CREED STYLE SELF-PROMOTION AND BUSINESS-OBSESSION.

  4. Tony - Jul 7, 2010 at 4:51 AM

    Wow! King James! you are not king of nothing brother! you are not MJ… you know all along that you will stay in Cleveland but you made a fool out of everyone including my team… D-Wade who you call a friend… Let me remind you that D-Wade already got a ring which mean that he’s the only one who can help you get one unless you wish to stay Charles Barkley who never get a ring on his throughout his NBA career… Stop this childish game by sending an email out to let everyone know that you are staying in your own town… I guarantee you that D-Wade will get another ring… Don’t come back an say you regret later on!!!! Do yourself this huge favor sign with the Heat and D-Wade along yourside will capture lot of championship down the road buddy….!!!!

  5. Quan - Jul 7, 2010 at 5:00 AM

    I can’t believe all these Lebron James haters on here. Lebron didn’t come asking for the one hour special (Hell, espn needs the ratings not Lebron) So, really think before you type. If you should get mad with anyone get mad with espn. It’s espn who are hyping lebron up. I didn’t know Lebron owned Espn.

  6. muddywater - Jul 7, 2010 at 6:34 AM

    I have heard enough, it sounds more like the burger king than king james.

  7. Rob - Jul 7, 2010 at 6:37 AM

    King James has become a drama queen. But, I predict he stays in Cleveland. Somebody has got to live there. Better him than me.

  8. mary - Jul 7, 2010 at 7:11 AM

    Lebron is pimping himself, with nary a ring on his finger.

  9. Anonymous - Jul 7, 2010 at 7:15 AM

    You are sooo…right. King James is pimping himself and nary a ring on his finger to justify his ego. Grow up!!
    Mary

  10. in FLORIDA - Jul 7, 2010 at 7:25 AM

    Rustyzipper, if you’re REALLY a true blue Bulls fan, at least get your facts straight. Ditka was not “sent packing”. if he was, then explain how he still had a one-hour weekly radio show on The Score, in Chicago… WHILE COACHING THE SAINTS! By the way, rings aren’t worn on heads, you moron, they’re worn on fingers. Your post is senseless.
    James is staying in Cleveland, and I’m a Chicago fan. At the end of the day, his conscious won’t let him leave home and virtually destroy northeast Ohio. But Cavs management better use this as their wake-up call to get him another stat player (actually TWO more star players).
    All GREAT team are three-headed monsters. Kobe-Gasol-Fischer. Duncan-Parker-Ginobli. Jordan-Pippen-Grant. Jordan-Pippen-Kukoc. Bird-McHale-Parrish. Magic-Kareem-Worthy. The list is endless. LeBron NEVER wins multiple championships until he surrounds himself with talent. He might luck into one, but never greatness. And until he wins multiples, his marketing in places like China never reaches Kobe level. And that’s what he wants: GLOBAL RECOGNITION.

  11. TominNH - Jul 7, 2010 at 7:28 AM

    ZZZZZZZZZZZZZ
    What a pimp!

  12. Ron Sanders - Jul 7, 2010 at 7:37 AM

    Someone is getting Wade,Bosh & Lebron James, Wade cancelled his news conference and LeBron didn’t show up for mini-camp, If anyone who get’s them let it be the Clippers, they can’t win anything and it would be great for them, no-championship though but would benefit L.A. it would be like having the circus in town every week, instead of once a year, still will not beat the , LAKERS, you have to have Unity not selfishness…that’s all you will have just like Kobe and Shaqille, problems no Unity……no matter what happens, whoever LeBron James signs with, there will be no Unity Sorry LeBron, it takes team work to win Championships, ask Kobe when he was not shooting well……..

  13. Jon - Jul 7, 2010 at 7:45 AM

    Yeah. Using the hooplah that has already been generated by people other than himself to raise money for charity is sooooo selfish.

  14. Jon - Jul 7, 2010 at 7:48 AM

    Then why are you reading about it?

  15. Anonymous - Jul 7, 2010 at 7:54 AM

    amen

  16. Susan - Jul 7, 2010 at 7:57 AM

    Editor,
    Cleveland actually has a surprisingly strong tradition of philanthropy, which is why you’ll find world-class cultural, educational and medical institutions there. Might surprise you to learn that the percenage of giving has been known to well exceed some of the most culturally-respected towns in the world – even in the face of of its economic decline.
    From Rockefeller and Carnegie to Paul Newman, LeBron and many more less well knowns, giving is very much part of Clevealnd’s personality. If you think “Drew Carey” is a true depiction of Cleveland, you might want to pull yourself away from the tube a bit and visit the newly-renovated Cleveland Museum of Art — free of charge.

  17. piyh - Jul 7, 2010 at 8:05 AM

    wow lebron get off your #!&%ing high horse dude

  18. CF98 - Jul 7, 2010 at 8:11 AM

    I’m not a fan of LeBron’s but I have no issue with this its the time we live in where its all reality TV and he’s giving the people what they want. Plus it goes to charity.
    Just think of it this way as soon as its over with we can move on with our lives.
    Its either this or Brett Favre.

  19. Maui71Albert - Jul 7, 2010 at 8:17 AM

    I clicked on this news to check if anyone even cared about this news other than Cleveland, apparently majority of the people don’t give a rats ass on this here NBA hype. I’m glad

  20. HS - Jul 7, 2010 at 8:18 AM

    Wow…what a piece of work…national TV announcement…he may play basketball very well but he and his team have a lot to learn about people…that will be one show I intend to miss…too bad all the marketing people will be falling all over themselves to sponsor…the guy before was 110% right…this guy is a poor substitute for Jordan class and his respect for the sport and his God given talents.

  21. coqui1967 - Jul 7, 2010 at 8:19 AM

    nice!

  22. Gerald - Jul 7, 2010 at 8:26 AM

    LeBron will leave Cleveland and head for the “Big Apple.” He will make a ton of money in New York with numerous endorsements. The Cavaliers fired their head coach and GM, so there’s no family loyality within that organization. LeBron doesn’t owe the city of Cleveland nothing. He is a New York Yankee fan, so I expect to see him in Yankee stadium throwing out the first pitch soon!

  23. aryk23 - Jul 7, 2010 at 8:27 AM

    I think Cleveland. And, did any of you dopes criticizing LeBron for this ever think that maybe it really IS about charity? He’s got reporters all over him watching his every move and waiting for his decisions. So, instead of one of these people breaking the news, LeBron is going to do it himself on ESPN, and any money raised for this is going to charity (with probably a matching donatoin of some sort). I don’t think its bad….anything that cuts an entire hour of soccer pregame off of TV has to be a good thing, right?

  24. ctdad - Jul 7, 2010 at 8:30 AM

    A 1 hour special…Are you kidding me….People need to get lives to watch someone on a program simply tell people which team he plans to play for…
    Perhaps I should schedule a TV interview with ABC so he can tell America when he plans to pass his next stone…
    If LeBron James is this hungry for more airtime, he should go on Dancing with the Stars..

  25. Stoella Darkeyes - Jul 7, 2010 at 8:38 AM

    Oh please. I really hope no one watches this show.

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