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LeBron to make his announcement on ESPN Thursday night

Jul 6, 2010, 10:10 PM EDT

156 Comments

Thumbnail image for James_Thumbsup.jpgOne hour that comes down to one word.

LeBron James will make an announcement in an hour-long special Thursday night on ESPN, starting at 9 p.m. Eastern. Chris Broussard, the ESPN reporter who has the best contacts in the LeBron James camp of just about anyone, made the announcement on ESPN News.

LeBron and his people will sell sponsorships of the show, with the money going to the Boys & Girls Clubs of America, according to ESPN.

There is no word yet on where LeBron will be during the announcement.

A national television announcement with money going to a national charity — hard to read too much into that about where LeBron might play next year. However, reports now say that it is likely down to Cleveland or Miami, where he would team up with Dwyane Wade and Chris Bosh. Of course, the way this free agency has gone, that could all change in the next 20 minutes. Twice.

What you can read into this — it takes a pretty big ego to ask ESPN for an hour like that. There is potential for backlash, something LeBron saw when he did the Larry King interview during the NBA finals. He either ends up on national television to break Cleveland’s heart, or he has an hour-long special on himself to say he is going nowhere. Both options have public relations problems to deal with.

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156 Comments (Feed for Comments)
  1. Jeremy - Jul 7, 2010 at 12:12 AM

    Who cares, king james what is that about…win a championship first then give yourself a name…freken tard. no matter where he ends up there will be no championship

  2. WCowboy - Jul 7, 2010 at 12:12 AM

    ICEMACK- Good god… learn to speak english. Lets not forget your hero was charged with RAPE! Future logo i think you ae smoking to much of the crack you are selling!
    It doesn’t matter what pro sport you are talking about they are all over paid, whining cry babies who if they dont get their way they will take their ball and go home. I for one whish they would dry up and blow away! i would rather watch a good high school game than the douche Bags!

  3. LEBRON SUPPORTER - Jul 7, 2010 at 12:15 AM

    Im a LEBRON FAN for life so I will be watching every minute of it. The thing is SO WHAT if lebron is going to announce is on espn, most if not all of you who is HATE talking about lebron will be waching too so get over it. I bet if this was kobe yall wouldn’t have a single problem with it now would you……… OH & for you PETER lets not forget basketball is a TEAM sport & NOBODY can do it on there own, it comes down to having a surrounding crew to back you up. Yeah lebron doesn’t have rings yet but is he going anywhere…….NO!!!!! He will be here for many more years & anybody who has TRUE knowledge of the game will admit lebron is one of the best players ythey have ever seen & he will get his rings. Now thats real talk

  4. Jerry Garvin - Jul 7, 2010 at 12:21 AM

    Ain’t never seen King James play. Don’t care if I ever!

  5. jimmy - Jul 7, 2010 at 12:27 AM

    what f the king held a presser surrounded by much fanfare and no one came and no one watched. Too many idiots out there who will do just the opposite, but seriously, why should I waste any of my time watching this foolishness?

  6. David & Pat Humphreys - Jul 7, 2010 at 12:29 AM

    This is a man child….came right out of high school… and all you fools are slobbering over this massive ego and his handlers..he has super talent to shoot – dribble – dunk…. beyond that another jock given massive amounts of money and thinks he is now above it all… not me…just a lost soul who were it not for bouncing the ball with great skill… would be just another overgrown physical freak basterdizing the game of basketball……if he comes to Miami we sure won’t travel from Plam Beach to see him….

  7. Asbed - Jul 7, 2010 at 12:33 AM

    Are you kidding me 1 hour special??? What!! This is dumb…If feels like a soap opera??? Whatever….

  8. RNC - Jul 7, 2010 at 12:35 AM

    There is nothing wrong with someone looking into all of there options. If you had multiple good job offers, I’m sure you will take your time to find out. Plus the money is going to a good cause. let see you put up money like that to help children. People talk about his ego and will not commend him his donation. Anyone who hates should put up the money this event will raise and donate to a charity.

  9. ICEMACK - Jul 7, 2010 at 12:42 AM

    Rape?, just another piece for Kobe (bitch trying to get paid), just like you said “Charged”, evidence showed another man’s semen in her panties.
    He should have f%$@d your punk ass instead, next time I need your advice, I’ll give it to you. BITCH

  10. blake - Jul 7, 2010 at 12:51 AM

    Kobe has to be just laughing his ass off,Lebron will never catch up to Kobe not to mention Jordan

  11. blake - Jul 7, 2010 at 12:56 AM

    Kobe has to be just laughing his ass off,Lebron will never catch up to Kobe not to mention Jordan doesn’t matter where he goes or who he plays with hes just not a game finisher

  12. tejao2k - Jul 7, 2010 at 12:59 AM

    Well said! “No Ring King”…One of best screen names ever. Totally applicable to this discussion.

  13. LBJ_Watchtoomuch - Jul 7, 2010 at 1:01 AM

    Im all confused by now and where LBJ lands is anyones guess! But I don’t see him having a one hour special to kiss off the Cavs fans and then possibly be the most hated figure in Cleveland Sports History (above even Model)! Lets just get over with already

  14. horace - Jul 7, 2010 at 1:06 AM

    english?

  15. DFisher - Jul 7, 2010 at 1:12 AM

    Hey, Kobe can’t do squat without me. If you wanna rate players by rings Robert Horry and I all automatic Hall of Famers.

  16. RHorry - Jul 7, 2010 at 1:18 AM

    DFisher is right, Kobe would have to win a ring a year for the next two years to catch me. He is just a second rate Ron Harper.

  17. scjustice - Jul 7, 2010 at 1:23 AM

    the same fvcking reason why you took time to post your foolish question dvmbass

  18. BossDogg37 - Jul 7, 2010 at 1:27 AM

    Well I think the man should remain true to his routs. After-All…. Cleveland is where he started and has been all these years, so why leave now? All because he wants a championship? Well if he & his team would try alittle harder and “NOT” give up like he did, then he probably could have won.But the dam man just simply gave up and for what?…..?
    I would have more respect for him if he stayed with Cleveland, but if there’s a reason as to why he’s leaving other then thinking of himself and a championship.. I’de love to hear it. But then.. A championship is done by a “TEAM” not 1 single Person.. Someone Please let Kobe know that as well! Can’t stand him either!

  19. BossDogg37 - Jul 7, 2010 at 1:30 AM

    Amen. I totally agree with you! Kobe the same dam way.. Pretty much.. These type of players only think of them selves and not the team. They know they are bigg, but fail to realize that it does take a “TEAM” and not just 1 single person to make a championship! But what the hell do we know…..?

  20. John Kreese - Jul 7, 2010 at 1:46 AM

    Kobe should announce on BET that Lebron is still his ringless bitch.

  21. John Kreese - Jul 7, 2010 at 1:47 AM

    Kobe should announce on BET that Lebron is still his ringless bitch.

  22. John O' - Jul 7, 2010 at 1:56 AM

    What an a**hole…hope he stays in Cleveland. A TV show. Come on. D Wade has class, wether he stays or goes in Miami. I am near Chicago, and I don’t want to lose Noah or Rose. I hope Bosh goes somewhere other than Chicago, too.

  23. ChicagoDex - Jul 7, 2010 at 1:59 AM

    It’s not about that. It’s about him and his Team Lebron is handling this free agency. The way they go about business. It’s Shameful. What gives him the right to own a whole hour to make an announcement. His hero is Michael Jordan? When the world was waiting to see if MJ would come out of retirement, he simply sent a fax to all news organization stating “I’m Back “. You tell me if Lebron is handling this right?

  24. javed - Jul 7, 2010 at 2:11 AM

    King James should play in the Big Apple the biggest stage there is…all the other cities are just small fishes…

  25. Bron Bron's WIFEY - Jul 7, 2010 at 2:33 AM

    Y Ya”ll H8n on my Bbay LUV? U ppl have nothin Better than to H8. get a Life. Leave Bron Bron alone. @ least he doin sumthin positive, by donating da Bread 2 the kikdz. wut have you all done? have u given to a charity, EVER? H8n is a disease LUV is da cure………

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