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LeBron to make his announcement on ESPN Thursday night

Jul 6, 2010, 10:10 PM EDT

Thumbnail image for James_Thumbsup.jpgOne hour that comes down to one word.

LeBron James will make an announcement in an hour-long special Thursday night on ESPN, starting at 9 p.m. Eastern. Chris Broussard, the ESPN reporter who has the best contacts in the LeBron James camp of just about anyone, made the announcement on ESPN News.

LeBron and his people will sell sponsorships of the show, with the money going to the Boys & Girls Clubs of America, according to ESPN.

There is no word yet on where LeBron will be during the announcement.

A national television announcement with money going to a national charity — hard to read too much into that about where LeBron might play next year. However, reports now say that it is likely down to Cleveland or Miami, where he would team up with Dwyane Wade and Chris Bosh. Of course, the way this free agency has gone, that could all change in the next 20 minutes. Twice.

What you can read into this — it takes a pretty big ego to ask ESPN for an hour like that. There is potential for backlash, something LeBron saw when he did the Larry King interview during the NBA finals. He either ends up on national television to break Cleveland’s heart, or he has an hour-long special on himself to say he is going nowhere. Both options have public relations problems to deal with.

156 Comments (Feed for Comments)
  1. SIDUBYA - Jul 8, 2010 at 10:40 AM

    I agree with Manny. It’s Cleveland. It’s in his blood. I also disagree with the paundits challenging his use of ESPN to raise money for kids. It’s about time these mega millionaire athletes get a shard from the gold that the media will get when they simnply publish HIS decision. Full of himself?— abit. Reversing the exploitation tables is probably the better description.

  2. SAM - Jul 8, 2010 at 1:22 PM

    WHAT KING YOU KNOW WITHOUT A CROWN…….? LEBRON, OR SHOULD I SAY QUEEN? SHE’S BEEN FISHING ALOT, BUT SEEMS TO GET THE MVP(MOST VALUABLE PUNK) THIS DUDE IS A DISGRACE FOR THE NBA….DANCING, NOT SHAKIMG HANDS, AND NEVER GETTING THAT RING…..IT DOESNT MATTER WHERE YOU END UP, YOU’LL NEVER BE A CHAMPION….LAKER NATION BABY….THE REAL KINGS

  3. c'mon man... - Jul 8, 2010 at 5:41 PM

    Bill has it right when he said LeBron isn’t giving anything to charity, it’s all the sponsors. It’s great that he wants to help out, but he’s a multi-millionaire. When he signs his new deal he will be even richer. If he wants to help out the Boys and Girls club, he has the funds to do it with out the ego circus.
    But it’s not all his fault, as somebody else mentioned before, ESPN has been talking about him non stop even before the playoffs ended. Every day they have a new segment on LeBron’s decision, despite the fact that there has been ZERO new information for the entire offseason. You guys don’t know anything at ESPN; just wait until he tells and we’ll all be better off for not speculating.
    finally, everybody who says “If you had a bunch of good job offers, wouldn’t you take your time and choose the best one?” are missing the point. Nobody is judging him for being a free agent or exploring his options. I believe most people are irritated by the nerve of a guy who needs a TV special to ANNOUNCE his decision, as opposed to D Wade and Chris Bosh who quietly decided to play in Miami and let the press know in a normal way. This spectacle will be even more sad if James is actually going to join them in Miami, but needs to make a completely separate and much more important announcement just to prove he’s the “king.”
    tl;dr, I know. but if you read it, you’re smarter now.

  4. Anonymous - Jul 8, 2010 at 6:17 PM

    Look pard…. aw never mind i will not wast my time responding to someone as myopic as your self. You, lebron and Kobbe are all cut from the same mold… worthless wastes of space. Take care and have a nice da knowing that you and your heros suck ! Once a douche always a douche!

  5. Dino - Jul 8, 2010 at 8:28 PM

    He’s definetly going to ChicagoLand!

  6. Anonymous - Jul 9, 2010 at 11:18 AM

    Dear Lebron Supporter,
    If basketball is a team sport why does ESPN waste our time with coverage over one man? Fact of the matter is, star power generates revenue and the NBA is a business. Star players dont foul out because the refs are told not to call fouls on them because if that player is out of the game people will stop watching. The NBA is a joke with too many corrupt players and officials. The playoffs are probably rigged anyway, just think how many more people would watch the NBA finals if either the celtics or the lakers werent in it? So in order to reach maximum profit they try to influence the games to the results they want.

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