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LeBron has a new twitter account. He has the marketing game down.

Jul 6, 2010, 5:19 PM EDT

Thumbnail image for jamespoint.jpgIt’s all about timing. Understanding the market and timing.

Right now the sports world is focused on LeBron. (Well, American sports world, in Holland they are focused on other things.) He has never been more watched — even in the finals — and if you are going to launch a new marketing initiative, now is the time.

LeBron James is a championship marketer.

LeBron James has a new twitter account (@KingJames). He has had one tweet as of this writing.

Hello World, the Real King James is in the Building “Finally”.  My Brother @oneandonlycp3 gas’d me up to jump on board so I’m here. Haaaa

And you wonder why we are hooked on twitter — it’s the insight into the soul.

But LeBron had passed 135,000 followers in less than one day. He is hot. Maybe Chris Paul pushed him to do it, but no harder than James’ PR people had been pushing him forever. James is not a social media guy, he has not been into Facebook or Twitter. Even his official Website has been non-existent for over a year.

But the site is now live (and linked to a Facebook page). He has a twitter account. Right at the time he is going to announce where he will play the next few years in a flurry of publicity. The time when so many eyes are on him.

I’m not a big believer in coincidence. This is all part of the planned new marketing of James (wherever he lands). It’s about building the brand, and launching these things when everyone is watching so you get the most bang for the buck. So he has a twitter account now. No way he announces his choice on twitter. (Chris Bosh on the other hand… wouldn’t shock me.)

When he gets as interesting as Kevin Durant or Ron Artest on twitter, then I’ll be really interested.

  1. Raining threes - Jul 6, 2010 at 5:28 PM

    Facebook will be great for LeBron. It’s already formatted to speak in the third person.

  2. John Mac - Jul 6, 2010 at 6:56 PM

    Nobody cares about LeBron James.

  3. Octopus - Jul 6, 2010 at 7:30 PM

    Correction-you WISH nobody cared about Lebron James.

  4. Lindel - Jul 6, 2010 at 7:34 PM

    Did you actually mean Nobody cares about LeBron James?Have you been reading or watching? Is it that you just dont understand?Dont be shy just ask somebody.

  5. John Mac - Jul 6, 2010 at 7:36 PM

    No, its fact, nobody cares about some dumb overpaid guy that plays the world’s most boring game for a living. Why does the media think people care about some random dope? They don’t.

  6. ericb - Jul 6, 2010 at 7:45 PM

    uh … yeah, they do. And what makes you think he’s a “dope”? Maybe you’re a dope, making stereotyping judgments like that.

  7. PaulN - Jul 6, 2010 at 7:51 PM

    “…plays the world’s most boring game for a living”
    I haven’t seen him playing golf, but if so he only does it for “fun”. I only care because it might affect the true kings, the NBA Champion Los Angeles Lakers.

  8. bob - Jul 6, 2010 at 8:06 PM

    LeBron is Kobe’s bitch!

  9. John Mac - Jul 6, 2010 at 8:07 PM

    Kings of what? They played 100+ plus games, and 7 games against the Celtics for the final….and the whole thing was decided by a single 3 point basket.
    What’s the point of playing all those other games if it just comes down to one basket anyway? Is that what you’re referring to when you call them the “kings”? Might as well just flip a coin.

  10. dzad - Jul 6, 2010 at 8:17 PM

    john mac is from nebraska. they don’t have teams or sports there

  11. The Mux - Jul 6, 2010 at 9:00 PM

    James is awesome, but he needs to do some more growing up. I will give him credit though, it has to be hard to come out of high school and become a millionare and keep everything in check. I think he would have stayed in Cleveland in not for his mother and teammate messing around together. But as good as Cleveland was this year, people are right, in the playoffs you need more than just one star, because when the game is on the line, one guy isnt enough to gaurd, score, and keep the game balanced to win a 7 game series.

  12. Oko - Jul 6, 2010 at 9:45 PM

    I truely think this guy deserve to be called king.
    Watched him dunk over more stronger and taller players and he is truely amazing player though

  13. bellamar - Jul 6, 2010 at 10:32 PM

    I can’t believe how many suckers follow what that dude is doing. The “King” is a chronic underachiever when it counts – in the playoffs. And the reason is his mind isn’t on basketball, it’s on becoming a billionaire. He’s not bright enough to realize he needs to be a champion if he has any hope of being a billionaire because let’s face it, if dude was 6 ft tall instead of 6′ 6″, he’d be flipping burgers for a living. He’s an entrepreneur because he has some b-ball skills, if he had no b-ball skills he wouldn’t be an entrepreneur.

  14. HedgeHog - Jul 7, 2010 at 9:44 AM

    There is no way he’s the King of marketing. If he was why did it take CP3 to talk him into getting on Twitter. The King of Marketing would have realized the value a long time ago, and his own marketing company LRMR would have pushed for it and so would his sponsors.
    Furthermore, none of his sponsors are involved in his Twitter account – ie look at the blank background. His new site splash page has no sponsor logos, and he seems to have completely taken his web team by surprise because they don’t even link or feed in his Twitter account.
    If that’s the King of Marketing – i got some land to sell you. If his marketing team had any common sense they could have made him an extra couple million in website and Twitter sponsorships.

  15. Anonymous - Jul 7, 2010 at 6:31 PM


  16. Anonymous - Jul 7, 2010 at 6:35 PM

    no just one of the greatest college footand lottokarball programs in the country-but yeah they dont have any wannabe gangstas running up and down the court-thank God

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