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Mikhail Prokhorov and Jay-Z standing tall over Madison Square Garden

Jun 29, 2010, 8:24 PM EDT

Thumbnail image for jayz.jpgRight on the corner of 34th and 8th in Manhattan, overlooking Madison Square Garden, looms the billboard of two people:

Mikhail Prokhorov and Jay-Z.

The two owners of the New Jersey Nets. On the billboard it has the Nets logo and says “Blue Print For Greatness.”

The message is not subtle — the Nets are coming to New York and after Knicks fans. As part of that, Nets are taking their new marketing campaign right into the heart of Knicks country, as the Bergen Record reports.

“That billboard is the anchor to an aggressive marketing platform for key transit hubs from Manhattan to Newark,” said Nets CEO Brett Yormark, the likely mastermind behind this. “It’s a pretty aggressive campaign around free agency. It’s one of the biggest advertising spaces in the city. What better place to make a statement.”

At the introductory press conference after Prokhorov bought the Nets, he said he planned to turn Knicks fans into Nets fans. That could start by luring a big free agent, something the Nets are far closer to doing than the Knicks.

And when free agency starts Thursday, Prokhorov and Jay-Z will be pitching LeBron first. They have a real shot, The Knicks, well they have already started to try to spin it all.

  1. mike - Jun 29, 2010 at 8:45 PM

    with little to no talent on either team the Knicks were able to win more then double the amount of games as the Nets…hmm only main difference is a guy named Jay-Z

  2. john - Jun 29, 2010 at 8:59 PM

    yeeah but who cares about last year? going into next year, the knicks have no core in place and no draft picks to build upon. just because they had a bunch of overpaid vets on their team who could shoot well and win a few games doesnt exactly help them next year.
    i’d much rather have a young core of:
    -all-star point guard devin harris
    -franchise center future all-star, 20-10 guy brook lopez
    -terrence williams, derrick favors, courtney lee, damion james
    -3 draft picks next year, 2 first round, 6 picks over the next 2 years
    -a robotic danilo gallinari who can do nothing but heave threes
    -pot-smokin always in trouble injury prone thug in wilson chandler
    -hardly any draft picks over the next few years
    if you think the knicks are in better position than the nets from a basketball point of view, you are crazy.

  3. Atronic - Jun 29, 2010 at 9:01 PM

    Mike just watch and learn, you and others can try and judge us over last year, which will never happen again, I’m not going to go through the issues that we faced, but the future will provide you with an understanding of who and where we are.

  4. BrooklynNETS - Jun 29, 2010 at 9:03 PM

    There is zero question which team has a brighter future..its the Nets. Knick fans I hope you guys enjoy maxing out Joe Johnson.

  5. NYC_Netsfan - Jun 29, 2010 at 9:08 PM

    here is the Billboard, it’s not about how many games they one last year… it is about next year

  6. Jigga - Jun 29, 2010 at 9:15 PM

    Knicks won a whopping 3 games over the Nets last year after All-Star break. Unlike last year, they currently don’t have Lee under contract.
    Nets current core – Lopez, Harris, T. Williams, C. Lee, and they just drafted Favors and Damion James
    Knicks current core – Gallinari, Chandler, Douglas
    Does anyone really believe the Knicks’ current core will attract LeBron more than the Nets’ current core?

  7. mike - Jun 29, 2010 at 9:16 PM

    I really do like Harris and Lopez, but think overall Harris is a little overrated and Favors is way too raw to predict. Plus if the Knicks end up with Joe and Amare I really think their core will end up being far superior…I really do not see any of the top FA’s going to JERSEY…

  8. phil - Jun 29, 2010 at 9:24 PM

    Jay Z (.23% owner of the Nets) and Proky, two rich aholes buy some advertising. yay!

  9. Fur Rizzay - Jun 29, 2010 at 9:28 PM

    @ mike you seriously underestimate brook, and the rest of the nets…

  10. Fur Rizzay - Jun 29, 2010 at 9:29 PM

    @ mike you seriously underestimate brook, and the rest of the nets…

  11. Jigga - Jun 29, 2010 at 9:35 PM

    You obviously don’t watch games outside of the Knicks. T. Williams showed great improvement last year on nearly every facet of his game, especially his passing game.
    You add Joe Johnson and Amar’e Stoudemire to the Knicks core, yet this whole thing is about which team’s CURRENT core is more attractive to those free agents.
    If Lee = Douglas or Walker, all you have to sell those free agents are Gallinari and Chandler, which is definitely not attractive as Lopez, Harris, and T.Williams.
    You talk of the Nets record last year yet in the last ten seasons, the Knicks have had one winning season and were eliminated in the first round by the Raptors. In those last ten seasons, the only other time the Knicks made playoffs were as a sub .500 team being swept by the Nets in the first round.
    Nets can sell the city to LeBron or any other FA. It’s not as if Nets players haven’t resided in NY or the other way around. Let’s also not forget, they have 8 draft picks over the next two years. You logically can’t just dismiss them as not being an attractive destination for free agents.

  12. J - Jun 29, 2010 at 9:39 PM

    Knicks had Lee, Harrington, and other pieces for part of the season that helped inflate the win total…those guys won’t even be there next season. So you can’t compare last year’s teams.
    Lopez, Harris, Favors, T. Williams, C. Lee >>>> Gallinari, Chandler, Douglas
    it’s not even close

  13. Peter - Jun 29, 2010 at 9:48 PM

    Courtney Lee is better then any of the guards that you have over there right now. So i really wouldn’t be judging if I was in your shoes. Like a true new yorker doesn’t pay attention to anything else other then New York. Terrence Williams played some of the best games out of all rookies during the last month and a half of the season. And don’t judge a rookie before seeing him play a NBA game, James is an unknown at this point.
    and yeah you guys might get someone good next year but your not getting lebron. Isaiah Thomas singled handily set the franchise back at least 10 years. The New York image doesn’t exist with the Knicks right now.
    You guys drafted Ronaldo Balkman over Rajon Rondo…please sit down.

  14. bless - Jun 29, 2010 at 11:28 PM

    Nets > Knicks
    knick fans cant admit it…. but Prokhorov is the owner they dream of…

  15. John - Jun 30, 2010 at 12:35 AM

    Knick fans sure deserve that rude awakening their gonna get this July.

  16. NJim - Jun 30, 2010 at 9:31 AM

    F*ck Jay Z and the Nets. What does he know about running a sports team anyway? As for that big Russian stiff…you’ll make me a Knick fan? Shiitttt…you’d have to kill me before I’d do that. Go f*ck yourself Drago

  17. NJim - Jun 30, 2010 at 9:32 AM

    F*ck Jay Z and the Nets. What does he know about running a sports team anyway? As for that big Russian stiff…you’ll make me a Net fan? Shiitttt…you’d have to kill me before I’d do that. Go f*ck yourself Drago

  18. NJim - Jun 30, 2010 at 9:33 AM

    F*ck Jay Z and the Nets. What does he know about running a sports team anyway? As for that big Russian stiff…you’ll make me a Net fan? Shiitttt…you’d have to kill me before I’d do that. Go f*ck yourself Drago!

  19. Nork Nets - Jun 30, 2010 at 9:57 AM

    The Nets are better than the Knicks but they should stay in Newark which is much better than fledgling Brooklyn.
    Newark has rich NJ suburbs around it and it easier for the Nets fanbase to get to than Brooklyn.

  20. KNICKS FAN - Jun 30, 2010 at 10:21 AM

    @mike- as a die hard Knicks fan…YOU ARE WRONG ABOUT THE NETS, PLEASE WATCH THE GAMES. Courtney is a good SG who can drop 30, create his own shot, and use raw atheticism like when he dunked on Lebron while on the Magic, Terrence Williams has freak atheticism can do highlight dunks and highlight blocks, and finishes after steals, Favors is another athletic freak who has serious potential and looks from College as if he plays with a commanding presence which is why he was drafted, Devin Harris might be overrated, but he is not a number 1 option like you saw last year, but he is a very good number 2 option and can compliment a superstar with his own go to scoring abilities, And Brook Lopez, well I’m sure you at least KNOW that Brook Lopez is the second best Center in the East after Dwight.

  21. Belat - Jun 30, 2010 at 1:56 PM

    The Knicks will not get any of the highly coveted FA’s. After Lebron signs, the other FA’s will sign with the other teams with CAP space, EXCEPT the KNICKS.
    Read around and you will see that only Knicks fans and Knicks Season Ticket Holders/Scalpers are believing that they are getting these FA’s.
    None of the media people are saying that the Knicks core is a better core than the Nets.
    If you are a Knicks STH…. sorry, but you are not yet cashing-in this year … he he he

  22. Belat - Jun 30, 2010 at 2:01 PM

    You’ll be screaming and cursing even louder after you see the Knicks strikeout from all the highly coveted FA’s…. ha ha ha
    MSG will continue to stink-up and those freakin scalpers are not cashing-in this year …… ha ha ha he he he hi hi hi ho ho ho

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