Jun 22, 2010, 3:17 PM EST
That sound you hear is David Stern opening champagne bottles at NBA Headquarters.
Nielsen Co. reports that 28.2 million people watched the Lakers repeat as NBA champions in an ugly but entertaining Game 7. The last time that many people watched an NBA game Michael Jordan was pushing off Byron Russell to hit the game winner against the Jazz in 1998, ending that era of Phil Jackson titles.
And you wonder why the league wants those Lakers/Celtics matchups.
- Jimmy Butler even plans to play defense in the All-Star Game 7
- Damian Lillard “disappointed,” “disrespected” not to make All-Star team 41
- DeMarcus Cousins replaces Kobe Bryant in All-Star game 10
- Tyson Chandler, better than ever, thinking legacy 8
- Report: Magic close to firing Jacque Vaughn 15
- Three Things We Learned in NBA Thursday: The All-Star Rosters need to be expanded 29
- One day after having surgery, Kobe Bryant came to see Pau Gasol 7
- Report: Dwight Howard could miss “extended time” with knee injury 5