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NBA finals Game 7 draws biggest television audience since Jordan retired

Jun 22, 2010, 3:17 PM EDT

Laker_Celtics_logos.pngThat sound you hear is David Stern opening champagne bottles at NBA Headquarters.

Nielsen Co. reports that 28.2 million people watched the Lakers repeat as NBA champions in an ugly but entertaining Game 7. The last time that many people watched an NBA game Michael Jordan was pushing off Byron Russell to hit the game winner against the Jazz in 1998, ending that era of Phil Jackson titles.

And you wonder why the league wants those Lakers/Celtics matchups.

  1. KnicksTweets - Jun 22, 2010 at 3:24 PM

    Any chance this leads to Stern and crew raising the NBA salary cap or will this just be a negotiating element in the collective bargaining agreement?

  2. Barius - Jun 22, 2010 at 4:37 PM

    I wonder if this year’s original “NBA’s Most Wanted Matchup” would have done better in the ratings (lest people forget that this finals matchup was a distant second). Would Lebron vs. Kobe now or in the future beat Game 7 of Celtics/Lakers? Somehow I doubt it.

  3. Rajiv - Jun 23, 2010 at 4:16 PM

    It’s “Bryon” Russell!!!!
    Get it right!!!

  4. Rajiv - Jun 23, 2010 at 4:19 PM

    It’s “Bryon” Russell!!!
    Get it right!!!

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