Jun 13, 2010, 11:33 AM EDT
The city of New York has pulled out all the stops in letting LeBron James know it wants him, and it wants him bad. And now the Knicks are offering something else unique. His own show.
The New York Post reports that the MSG Network will premiere “Knicks Night Live” on July 1st, right in time for the free agency push in the NBA. The network is saying all the right things in terms of this just being an advance of their brand, but it’s pretty obvious, this is yet another element to throw at LeBron, enticing him with the idea of his own talk show in the world’s top market.
It certainly fits with James’ M.O. of pursuing ‘global icon’ status. James has long pursued a situation that fits with this kind of total media expansion of his brand. A talk show in New York nightly certainly puts him on a different level with his peers.
At the same time, couldn’t James do this for any network? How many cable networks would afford him this opportunity? It’s arguable that James doesn’t need New York or MSG to pull this off.
But still, it’s nice to be wanted.
- Roy Hibbert with the monster block on a dunk attempt from Carmelo Anthony in Game 6 (VIDEO) 5
- Nate Robinson unlikely to return to Bulls next season 9
- Preview: Knicks try to continue longshot comeback in Indiana 6
- George Hill cleared to play for Pacers in Game 6 vs. Knicks 10
- Mike Krzyzewski might coach USA Basketball in 2016 Olympics 3
- Knicks predictably drop Game 4 to Pacers, fall behind 3-1 (93)
- LeBron James shrugs off claims he’s a flopper (64)
- Seattle group releases statement; forced to wait, hope for expansion (63)
- Bad shooting night for Bulls dooms them in game Game 4. And series. (62)
- Kobe Bryant responds to Michael Jordan comparison from Phil Jackson (62)
- Oxbow upsets Orb in Preakness
- Live Extra: Watch Game 3 between Sharks, Kings
- PBT Pacers top Knicks, punch ticket to conf. finals
- MST: Carpenter wins pole for 97th Indianapolis 500
- PHT: Red Wings even up series with Blackhawks
- PBT: Pacers may not have Hill for Game 6
- PHT: No surgery needed for Staal after brutal hit
- Play Video: Grizzlies ready for 'running' Spurs
- Play Video: Durant won't 'compromise himself' like other stars
- Play Video: Knicks avoid elimination
- Play Video: Heat finish off Bulls, James 'has no energy left'
- Play Video: Health woes make Heat vulnerable
- Play Video: Good news for Sacramento, Kings stay