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John Wall signs shoe deal with Reebok

Jun 9, 2010, 9:03 PM EDT

Thumbnail image for jwall.jpgJohn Wall is determined to carve his own path.

He did not follow the pied piper that is William Wesley to his preferred agents. He did not follow LeBron James to his marketing agency.

And now he’s not going with Nike for his shoe deal. Or even Adidas.

Wall has agreed to a deal with Reebok, something Wall himself announced on twitter. Yahoo’s Adrian Wojnarowski had the details — five year, $25 million deal. Pretty healthy contract in this economy for a guy who has yet to play in the NBA. That said Wall is very marketable, very personable, and he can ball. Reebok may have gotten a real star.

Reebok is owned by Adidas, but as we have detailed before it has fallen off the NBA radar as a brand in and of itself. This could be the beginning of a change – Reebok now has a real up-and-coming star to market itself around.

  1. john - Jun 9, 2010 at 11:37 PM

    Dude…..go ahead and reread what you just wrote, you have a couple errors in there buddy.

  2. seattle tyler - Jun 10, 2010 at 11:17 AM

    wow john, you sure like correcting other people’s mistakes. you’re a blessing to us all. i would enjoy playing basketball with you.

  3. Rista - Jun 11, 2010 at 3:22 AM

    I think this is a great deal for all involved. Reebok is going to get back on the map with 2 new shoes while Wall is with them, and Wall gets the support of Reebok 110% and will be their ONLY guy.

  4. Paul - Jun 12, 2010 at 10:26 AM

    The Wall — I think that is what it will be…. Can make all sorts of advertising claims about “hitting The Wall” or “climbing The Wall” or the “Great Wall” Lots and lots of ways to pull advertising from that one. http://www.shoesreport.org

  5. Pachinik - Jun 14, 2010 at 6:46 PM

    Yeah it’ll be called The Wall. I think Reebok are gonna be a good fit for wall. Good to see him sign this deal.

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