Jun 4, 2010, 10:53 AM EDT
Reebok has never quite been on par with Nike in terms of sneaker appeal, but they once presented an adversary and a worthy second behind the Swoosh. That status eventually gave way to Adidas, who went absolutely bonkers in signing an incredible amount of NBA talent, including Dwight Howard, Derrick Rose, Kevin Garnett, Tim Duncan, Josh Smith, Brook Lopez, Devin Harris and more. Reebok’s biggest names were Shaquille O’Neal and Allen Iverson, but with both of those players going the way of the dinosaur, Reebok has needed a new face of the franchise, and struggled to find it.
As a result, Reebok has completely fallen off of the NBA map, though they could be making a comeback in a big way. According to Michael Lee of the Washington Post (via Bullets Forever), Reebok will meet with sure-thing No. 1 pick John Wall to discuss a potential shoe deal, one that would likely mean big bucks for Wall and big ups for Reebok.
I’m sure Wall will also be meeting with reps from Nike and Adidas, and the allure of those too companies could be too much. Still, the fact that Reebok is even in the race is something, and should they lock up Wall with a long-term deal, it could spark something of a Rbk Renaissance.
- Report: Chicago Bulls give Jimmy Butler max qualifying offer 17
- Report: Dwyane Wade will not opt-in with Heat, to become free agent (as expected) 25
- Report: Knicks front runner to land Arron Afflalo (and Greg Monroe, too) 27
- Report: Luol Deng surprises Miami, opts in for 2015-16 season 30
- Report: Sense around league is Kevin Love will re-sign with Cavaliers 31
- Report: As deadline nears, signs still point to Dwyane Wade opting out, becoming free agent 40
- Report: Dallas most likely team to lure DeAndre Jordan from Clippers, Chandler Parsons already recruiting 24
- Report: Lakers would still trade D’Angelo Russell for DeMarcus Cousins straight up. Kings wouldn’t. 30