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Could John Wall give Reebok new life?

Jun 4, 2010, 10:53 AM EDT

Thumbnail image for wall_dunk.jpgReebok has never quite been on par with Nike in terms of sneaker appeal, but they once presented an adversary and a worthy second behind the Swoosh. That status eventually gave way to Adidas, who went absolutely bonkers in signing an incredible amount of NBA talent, including Dwight Howard, Derrick Rose, Kevin Garnett, Tim Duncan, Josh Smith, Brook Lopez, Devin Harris and more. Reebok’s biggest names were Shaquille O’Neal and Allen Iverson, but with both of those players going the way of the dinosaur, Reebok has needed a new face of the franchise, and struggled to find it.

As a result, Reebok has completely fallen off of the NBA map, though they could be making a comeback in a big way. According to Michael Lee of the Washington Post (via Bullets Forever), Reebok will meet with sure-thing No. 1 pick John Wall to discuss a potential shoe deal, one that would likely mean big bucks for Wall and big ups for Reebok.

I’m sure Wall will also be meeting with reps from Nike and Adidas, and the allure of those too companies could be too much. Still, the fact that Reebok is even in the race is something, and should they lock up Wall with a long-term deal, it could spark something of a Rbk Renaissance.

  1. Iron Eye - Jun 9, 2010 at 6:36 PM

    The proposed deal with Reebok and John Wall has sparked a little debate online, but I think thats because people automatically assume the No.1 would go with Nike. I think it’s good to disrupt the status quo. Reebok is a great company, always has been. Wall and reebok would be like MJ and Nike. I think it’s a good fit. :)

  2. Greg - Jun 12, 2010 at 2:54 AM

    OMG!!! Iron Eye knows where it’s at. John Wall is a key player and Reebok is a great company. I’ve worn Reebok on the courts for years and they’ve never let me down. I’m truly excited for this new look.

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