May 28, 2010, 7:01 PM EDT
Despite fact that players like Hakeem Olajuwon, Manute Bol, Luol Deng, and Serge Ibaka have all come to the NBA by way of Africa, the sport hasn’t really caught on over there. According to a recent New York Times article, Amadou Gallo Fall, vice president of NBA development in Africa, is doing his best to get young kids playing basketball while Africa is in the throes of World Cup fever.
Fall may have the toughest sports job in Africa. He certainly faces one of the most daunting challenges: planting the N.B.A. flag here and using the league’s enormous global brand to develop basketball on a continent where the game of choice is soccer.“There’s no question that we’ve got some work to do to get the game where it is really accessible,” he said. “That’s our main mission, not just in South Africa but throughout the continent. The good news is that we’ve been coming here for quite some time. We’re not starting from scratch. We have something to build on. It isn’t completely uncharted waters.”
According to the article, the challenge is not creating interest in basketball, but providing the resources — indoor courts, coaches, clinics — necessary to cultivate that interest.
- 67RIEFNS No. 1: Tom Thibodeau managing his bigs 2
- Derrick Rose knows injury questions will keep coming. And coming. And coming. 5
- FIBA World Cup preview: USA, Spain, then who else can medal? 0
- Official ‘Clippers’ Number 1 Fan’ on herself and Donald Sterling: ‘I’ll always feel it’s our team’ 16
- Cavaliers GM admits concerns about rim protection on defense 16
- Coach K had DeMarcus Cousins as USA’s backup big long before final cuts 6
- World Cup preview: No Durant, no problem USA still one of two teams with legit shot to win gold 6
- Cavaliers sold Kyrie Irving on contract extension with LeBron James-Kevin Love plan 34