May 28, 2010, 7:01 PM EST
Despite fact that players like Hakeem Olajuwon, Manute Bol, Luol Deng, and Serge Ibaka have all come to the NBA by way of Africa, the sport hasn’t really caught on over there. According to a recent New York Times article, Amadou Gallo Fall, vice president of NBA development in Africa, is doing his best to get young kids playing basketball while Africa is in the throes of World Cup fever.
Fall may have the toughest sports job in Africa. He certainly faces one of the most daunting challenges: planting the N.B.A. flag here and using the league’s enormous global brand to develop basketball on a continent where the game of choice is soccer.“There’s no question that we’ve got some work to do to get the game where it is really accessible,” he said. “That’s our main mission, not just in South Africa but throughout the continent. The good news is that we’ve been coming here for quite some time. We’re not starting from scratch. We have something to build on. It isn’t completely uncharted waters.”
According to the article, the challenge is not creating interest in basketball, but providing the resources — indoor courts, coaches, clinics — necessary to cultivate that interest.
- David Stern issues statement on passing of Nelson Mandela, players take to twitter 3
- Kobe Bryant sounds close to return, will not offer specific date 3
- Knicks and Nets might not remain so mockable for long, so enjoy it while you can 13
- Derrick Rose to those doubting his return: “You can be a fool if you want to” 11
- You knew this was coming: Carmelo Anthony denies report he has decided to leave Knicks 26
- LeBron says Wade is “getting that Kobe deal” in next contract. Should he? (64)
- The Extra Pass: Our awards at the quarter pole, plus Monday recaps (42)
- Michael Beasley finding a role, groove in Miami (41)
- Kobe Bryant dunks, looks good in Lakers practice; Friday return possible (38)
- Report: Kenyon Martin, Metta World Peace had “heated” argument (35)