May 28, 2010, 7:01 PM EST
Despite fact that players like Hakeem Olajuwon, Manute Bol, Luol Deng, and Serge Ibaka have all come to the NBA by way of Africa, the sport hasn’t really caught on over there. According to a recent New York Times article, Amadou Gallo Fall, vice president of NBA development in Africa, is doing his best to get young kids playing basketball while Africa is in the throes of World Cup fever.
Fall may have the toughest sports job in Africa. He certainly faces one of the most daunting challenges: planting the N.B.A. flag here and using the league’s enormous global brand to develop basketball on a continent where the game of choice is soccer.“There’s no question that we’ve got some work to do to get the game where it is really accessible,” he said. “That’s our main mission, not just in South Africa but throughout the continent. The good news is that we’ve been coming here for quite some time. We’re not starting from scratch. We have something to build on. It isn’t completely uncharted waters.”
According to the article, the challenge is not creating interest in basketball, but providing the resources — indoor courts, coaches, clinics — necessary to cultivate that interest.
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