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LeBron James is staying to bring a title to Cleveland. Or not.

Apr 2, 2010, 11:46 AM EDT

Thumbnail image for James_game2.jpgIt seems so simple sometimes. Like what LeBron James said on NBATV about his future plans.

“I got a goal, and it’s a huge goal, and that’s to bring an NBA championship here to Cleveland,’ James said. ‘And I won’t stop until I get it.”‘

Except it’s not that simple with LeBron, Never is. Because he is just not that simple a guy, as Brian Windhorst details for the launch of

When he was still talking about free agency, James said he wanted to compete for championships and be somewhere where he was most comfortable. Right now, that place seems like Cleveland.

“I’ve been a Cav for seven years now,” James said. “And I’ve never given any indication I was leaving.”

But it isn’t the whole story. There’s another side to James, and this is the fraction of his personality that still unnerves the Cavs organization…

It is New York LeBron.

That’s the James who gets in his jet to fly to New York to attend parties, restaurant openings or concerts on off nights during the season. It is the James who loves fashion, being on magazine covers and hanging out with Jay-Z, his mentor, who made a name for himself by conquering the New York music scene.

Then you throw in the money side of it — and not the contract the Cavaliers or Knicks can offer, which is almost secondary as both will offer max deals (although Cleveland’s can be one year longer with bigger raises, worth about $30 million more total). It’s things like the new Nike deal, where he makes more money when he sells more LeBron shoes. Which really means selling shoes in China and other emerging markets. And for that, he has to have the credibility of titles… something he is close to in Cleveland and would take a step back from in New York.

So it makes sense, he wants to win a title in Cleveland. It’s a goal. But it’s complex.

  1. Ace Young - Apr 2, 2010 at 1:15 PM

    As a huge Cavs fan, I have to say that the LeBron nonsense has got to stop. Let’s concentrate on bringing home an NBA title this year, and worry about LeBron’s status sometime this summer. For you Knicks fans, you can rest assured that The King WILL NOT be donning a Knicks jersey next year. Until the organization can bring in competent management (sorry Donnie Walsh, but you are so far past your best days that its not funny) and put together a team that resembles an NBA franchise, there will be no King & his Court in your future. Bank on it.

  2. Ctownrocks1 - Apr 3, 2010 at 2:45 AM

    Yea I guess by going to New York he will sell more shoes in China – except for the fact that Cleveland Cavs are partners with one of the largest Chinese corporations and they are already selling his brand there. That is something that NYC can’t even do. 1 Billion people in the Chinese market and Cleveland has a leg up on it so by staying in Cleveland he can make a TON more money then NYC or another market.
    Better chance at a title in Cleveland and more Money surely makes his decision easy to stay in Cleveland. If NYC was that much better I think that some of the Yankees would be global icons but they are not. Heck even the Cleveland Browns have a further global reaching then the Yankees.

  3. Bluce - Apr 27, 2010 at 3:21 AM

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