Mar 24, 2010, 7:03 PM EDT
Quietly, seemingly unnoticed (save for Ken Berger at CBS) the agents for LeBron James, Dwyane Wade and Chris Bosh have joined forces with the Godfather William Wesley in one company — CAA.
If this were a corporate merger, the government would stop it to review if it was a monopoly.
What does all of this mean? Simply put, the top three NBA free agents are all under the same representation umbrella — an advantage that will allow them to freely share information about what will be a dizzying, unpredictable free-agent signing period. The college coach who would make the biggest splash and most money if he returned to the NBA soon could be on board in the form of Calipari, via Wesley. It is a nexus of power not seen since 1996, when David Falk represented free agents Jordan, Alonzo Mourning, Juwan Howard, Dikembe Mutombo and others at a time there was no maximum contract. The domino effect could result in what one rival agent described as “sweeping changes” in the NBA landscape by the time it’s over.
“I think the process is going to entail three individual circumstances, but the knowledge is centralized on all three,” one NBA team executive said. “It gives them absolute control of the market, for one. You have the three most sought-after clients.”
Since those three guys are all going to get max offers, the money is going to be the money, CAA or no. But if one wanted to coordinate players landing together, or making sure players get the coach they want, it could be done. CAA also will be able to share information on offers and situations among their clients.
And whatever the big three do will have a trickle-down effect through the league. That is the big impact.
And CAA will be in a position to potentially set the agenda.
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