Comments on: The NBA's forgotten demographic

By: Dumb

Dumb — Wed, 24 Mar 2010 13:03:47 +0000

So… watching a professional basketball game is not enough for the women? WHat else do you want? Scantily clad men dancing during halftime? The NBA puts the best players out on the court day in day out for your (man&women&kids) entertainment. This whining and crying in this country about any trivial thing is REALLy annoying. Just watch the damn games al-far-king-ready, aargh

By: Ralph Horner

Ralph Horner — Wed, 24 Mar 2010 07:01:54 +0000

The key missing item in this report is: What do you want the NBA to do to appeal to women?

By: Drew

Drew — Wed, 24 Mar 2010 01:49:37 +0000

As much as the NBA wants to cover all their bases, let’s be realistic: they can’t satisfy everyone. Trying to placate one demographic may mean compromising another. The NBA has to be careful not to undermine its overall brand by watering it down for one segment. So, women don’t want pink uniforms. What would they like? More pictures of shirtless players on the NBA website? It’s a male dominated sport. Let’s face it, that’s the audience they’re seeking to attract and appease the most.

By: GB09

GB09 — Wed, 24 Mar 2010 01:17:36 +0000

Rob,
100% accurate………..I have been an NBA fan for 27 years, and think its bad business to ignore a huge demographic audience. I don’t like pink either. I love stats, halftime, and hating my rival teams. Guess powers that be dont want my money. Truly sad. I have sat at Carl’s Jr to watch games and they want my money , no problem–lol