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LeBron ready to sign for next year – with Nike

Mar 22, 2010, 9:43 AM EDT

In a move that will surprise nobody from he Kobe Bryant puppet on down, LeBron James isn’t going anywhere next season.

In terms of a show contract.

There is a greater chance of LeBron playing for the Clippers next season than there is of him leaving Nike. You can question if Cleveland put enough around LeBron to get what he wants, there is no question the Nike folks delivered on marketing. Way more than LeBron delivered in selling shoes for Nike.

Take it away, Brian Windhorst…

James hinted on Sunday that he was close to agreeing to a long-term extension with Nike to continue to be one of their top pitchmen. James’ original seven-year contract that paid him in excess of $100 million with bonuses is set to expire in a couple of months.

“I don’t plan on going anywhere, maybe I already have a agreement,” James said perhaps not wanting to take away from a formal announcement. “I take care of my business on and off the court.”

Now that this is wrapped up, can we get back to random speculation about how much LeBron wants to play in New York?

  1. lee - Mar 22, 2010 at 10:26 AM

    ive gotta ask, why would lebron re-up with nike now? in theory, wouldn’t his decision whether or not to leave cleveland affect how much nike would want to pay him? theres no way that hes worth the same to nike whether he’s in ny or in cleveland or somewhere else. either a) nike knows where he’ll be, or b) there are different stipulations in his contract that are location dependent. in that case, you have to assume he’d get more money from them going to a big market right?

  2. Atomsk - Mar 22, 2010 at 4:46 PM

    I remember a while back there was marketing guy saying that it doesn’t really matter where Lebron plays marketwise, on account that he is a big enough star.

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