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Jordan open to changing Bobcats' name

Mar 19, 2010, 11:29 AM EDT

Bobcats is a dirty word.

Well, it is in Charlotte. Some people there really hate the name — they think former owner Bob Johnson named the Charlotte franchise after himself. And they can’t stand him. So it’s not a shock that new owner Michael Jordan was asked at his first press conference if he would change the name.

Jordan told the Charlotte Observer’s Scott Fowler he would consider it.

‘The thing is that I’m open for anything. It’s a commitment. We have to go through the league. It’s a process. It’s a financial commitment. Am I willing to look at that and say can we go down that road? Yeah. If I get the understanding from the community, from the public, that we need it and it signifies change, yeah, I would do that. But once again, it’s a process. It’s a $3-million to $10-million investment to do that. I’m not afraid of that, as long as at the backside of that, the public is going to be happy about that, that it’s going to be great for the organization. I think it [could be] a new beginning. Yeah, I would do that. I would consider that.’ “

What I really liked about Jordan’s press conference — it wasn’t too polished. He rambled at times, like that answer. There were no great revelations, but it seemed off the cuff. Most of these press conferences are more rehearsed than a Broadway musical, this one felt genuine because it wasn’t.

When the Observer took a poll recently, about a quarter of the respondents said keep the team the Bobcats. The other 75 percent were split on other potential names (Flight was the leader of that group). While a lot of people liked other names better, there was a long way from a community consensus.

The Bobcats have a lot of problems – the franchise is hemorrhaging money, they are locked in with this good-but-not-great core of players for another three years due to long contracts, and a lot of the connection with the community need to be rebuilt. The name may be an issue for some, but it’s an added expense and priority Jordan may choose to wait on.

  1. Justin B - Mar 20, 2010 at 4:03 AM

    Name the team The Charlotte Cougars, it was an ABA team in the past, if I’m right……Or Airmen!!! I really don’t know if NBA/Nike would allow it…….BUT IT’S AN IDEA!!!!!

  2. T - Mar 20, 2010 at 6:26 AM

    Name them the Charlotte Cheetahs!!!!!!!!!!!!!!

  3. fiveiron - Mar 20, 2010 at 9:26 AM

    The Charlotte O’Haras. If Jordan isn’t successful with the franchise, it’ll be Gone With The Wind.

  4. ocgunslinger - Mar 20, 2010 at 11:40 AM

    That is great and the funniest post yet!!!!! Good creative thinking.

  5. Saul Good - Mar 20, 2010 at 11:46 AM

    In the light of its history of treating blacks, how about the Charlotte Hangmen. In the name hangmen you have the lynchings, the Wright Bros, and Jordan’s style of basketball.

  6. Anonymous - Mar 20, 2010 at 4:30 PM

    airmen — airball?

  7. Thunder Rocks - Mar 20, 2010 at 6:13 PM

    S**T HAPPENS! People in Seattle are willing to pay for Maruajna but not a penny for a new basketball arena. What else can you accept from a state that encourages pot? Well you move to a market where people are willing to pay for an arena and will also go to the games when the team is not paying well. If the citizens for Charlotte are not going to support team (whatever the name maybe), you would be soon calling them Las Vegas Gamblers.

  8. Zack - Mar 21, 2010 at 11:18 PM

    Charlotte Air – Jersey’s would sell and brand it like no other team has ever been branded in sports.
    http://www.schwartzsideofthings.com/2010/03/branding-city.html

  9. ISRW - Mar 22, 2010 at 8:17 PM

    For the sake of goodness, the suggestion is to change the name because it referred to a former owner, and the leading replacement is an homage to the *new* one? Do people not learn?

  10. ISRW - Mar 22, 2010 at 8:23 PM

    I feel sort’ve sorry for you that you’re justifying yourself with risible stuff like this. It’s low.

  11. StreatorDave - Apr 5, 2010 at 10:46 AM

    Charlotte Guppies?

  12. dhall - Apr 9, 2010 at 11:28 AM

    Charlotte Butt Pirates
    Charlotte Slammers
    Charlotte Pounders
    Charlotte Flow
    Charlotte Shotguns

  13. Mickey - Apr 10, 2010 at 6:13 PM

    Air

  14. John C - Apr 12, 2010 at 3:42 PM

    Charlotte’s “Knights”

  15. jack mehoff - Apr 12, 2010 at 8:58 PM

    i c you have NOTHING original to say

  16. Mitch - Apr 13, 2010 at 9:42 AM

    I agree with the Utah / New Orleans mess. Leaving the team name when you leave a city should be required by the league. Cleveland’s mayor Michael White demanded that the Browns name as well as their history remain in Cleveland. It’s ridiculous for a team located in the middle of a desert like L.A. to call themselves the Lakers and claim history that was made in Minneapolis. Good for you Oklahoma City, Supersonics belong to Seattle.

  17. Greaseball - Apr 13, 2010 at 1:30 PM

    CHARTLOTTE B.C. (BASKETBALL CLUB)

  18. davidly - Apr 14, 2010 at 3:56 PM

    Charlotte Southern Presbyterians
    Charlotte Salt on Thar
    Charlotte Chew

  19. Bob Nance - Apr 15, 2010 at 3:28 PM

    That’s the best one!

  20. TGallimore - Apr 16, 2010 at 11:41 AM

    I want the Hornets name back. They should trade with New Orleans and Utah, leaving Utah with the task of finding a new name. I was a huge Hornets fan, the colors and the mask worked in this city. Shinn was a loser in the end. That was the problem with the team.

  21. michael - Apr 18, 2010 at 10:43 AM

    Tar Devils

  22. T.K. Strong - Apr 24, 2010 at 4:12 PM

    Why not name them the “Knights”? Charlotte is the called “the queen city” or “the queen’s city” is it not? Then when the opposing team comes in looking for a victory why not have the “Knights defend home court?

  23. big bill - Apr 27, 2010 at 12:15 AM

    Carolina Jumpmen would be awesome! Everyone can wear 23!!

  24. Cary - May 6, 2010 at 11:56 AM

    Those of us in New Orleans are in favor of a trade in names, you get hornets, we get jazz, and Utah finally brands their team.

  25. rich - May 6, 2010 at 1:08 PM

    Jazz should belong to New Orleans – there’s NOTHING jazzy about utah whereas jazz is uniquely identifiable with new orleans.
    new orleans should get jazz back, charlotte should get hornets back, and utah can be the peaks or alps or whatever they want.

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