Mar 10, 2010, 10:06 PM EDT
We’ve seen some great franchise rehabs over the past few decades. The Trailblazers reformed themselves into a young, talented core of versatile players while becoming largely transparent in personality, save for Greg Oden in between limping. The Pacers have shed themselves of the Malice at the Palace imagery by submarining into epic mediocrity.
But the Nets are trying a whole new level of redefinition.
They’ve launched a whole site to wipe away the memories of this dreadful, star cross’d season: netsallnew.com.
The site is just a promo shell at this point, with a video trumpeting where the Nets will be playing next year: the Prudential Center in Newark. It also promotes new leadership, the draft, and free agency. There’s even a small mark at the end of the video saying the jerseys may change.
All teams have bad seasons. But what the Nets are going through has prompted them to make a run at erasing everything that has to do with their identity. Amy Winehouse needs to pull a Nets.
- Players union approves of Thunder’s Josh Huestis arrangement 8
- Cavaliers officially sign Andrew Wiggins, putting 30-day hold on him being traded 43
- Lakers deny rumor they are waiting around for Doc Rivers to be coach 55
- James Harden: “Dwight and I are the cornerstones of the Rockets. The rest of the guys are role players.” 86
- Mavericks signing Al-Farouq Aminu to two-year, minimum salary contract 12
- Report: Ballmer’s $2 billion Clippers offer nearly double what Bank of America valued team at 20
- Report: Jameer Nelson near $2.7 million deal to join Dallas Mavericks 17
- Report: Mavericks void Rashard Lewis’ contract after it’s discovered he needs knee surgery 13