Mar 10, 2010, 10:06 PM EDT
We’ve seen some great franchise rehabs over the past few decades. The Trailblazers reformed themselves into a young, talented core of versatile players while becoming largely transparent in personality, save for Greg Oden in between limping. The Pacers have shed themselves of the Malice at the Palace imagery by submarining into epic mediocrity.
But the Nets are trying a whole new level of redefinition.
They’ve launched a whole site to wipe away the memories of this dreadful, star cross’d season: netsallnew.com.
The site is just a promo shell at this point, with a video trumpeting where the Nets will be playing next year: the Prudential Center in Newark. It also promotes new leadership, the draft, and free agency. There’s even a small mark at the end of the video saying the jerseys may change.
All teams have bad seasons. But what the Nets are going through has prompted them to make a run at erasing everything that has to do with their identity. Amy Winehouse needs to pull a Nets.
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- Report: Sixers fighting against immediate changes to NBA Draft Lottery system 48
- Team USA going small ball, but how many bigs do they keep on the bench? 4
- Report: LeBron James more popular than he ever was with the Heat 14
- Durant says 2014 USA team better than 2010 version that won gold 6
- Kevin Durant knows you’re talking about his free agency but isn’t giving many clues. He liked what LeBron did. 16
- Byron Scott makes ridiculous optimism sound reasonable 44
- Derrick Rose told Carmelo Anthony that if he came to Chicago “the game would be easy” 42