Mar 10, 2010, 10:06 PM EDT
We’ve seen some great franchise rehabs over the past few decades. The Trailblazers reformed themselves into a young, talented core of versatile players while becoming largely transparent in personality, save for Greg Oden in between limping. The Pacers have shed themselves of the Malice at the Palace imagery by submarining into epic mediocrity.
But the Nets are trying a whole new level of redefinition.
They’ve launched a whole site to wipe away the memories of this dreadful, star cross’d season: netsallnew.com.
The site is just a promo shell at this point, with a video trumpeting where the Nets will be playing next year: the Prudential Center in Newark. It also promotes new leadership, the draft, and free agency. There’s even a small mark at the end of the video saying the jerseys may change.
All teams have bad seasons. But what the Nets are going through has prompted them to make a run at erasing everything that has to do with their identity. Amy Winehouse needs to pull a Nets.
- USA Basketball announces 12 man roster for World Cup; Parsons, Hayward, Lillard, Korver cut 0
- USA Basketball cruises to exhibition win over Puerto Rico with final roster cuts looming 1
- Report: Timberwolves to end up with Thad Young, Anthony Bennett as part of Kevin Love trade 79
- Adam Silver: NBA stars playing in international competition face ‘a big risk’ 13
- Derrick Rose says he’ll play Friday vs. Puerto Rico 16
- Report: Don’t be so sure on Anthony Bennett to Philadelphia rumors 54
- Report: Nike gets chance to match 10-year, $265 million offer to Kevin Durant from Under Armour 18
- Should NBA coaches get NFL style challenge flags? 20