Mar 10, 2010, 10:06 PM EDT
We’ve seen some great franchise rehabs over the past few decades. The Trailblazers reformed themselves into a young, talented core of versatile players while becoming largely transparent in personality, save for Greg Oden in between limping. The Pacers have shed themselves of the Malice at the Palace imagery by submarining into epic mediocrity.
But the Nets are trying a whole new level of redefinition.
They’ve launched a whole site to wipe away the memories of this dreadful, star cross’d season: netsallnew.com.
The site is just a promo shell at this point, with a video trumpeting where the Nets will be playing next year: the Prudential Center in Newark. It also promotes new leadership, the draft, and free agency. There’s even a small mark at the end of the video saying the jerseys may change.
All teams have bad seasons. But what the Nets are going through has prompted them to make a run at erasing everything that has to do with their identity. Amy Winehouse needs to pull a Nets.
- Report: Kings probing John Calipari about his interest in coaching and running the team’s front office 9
- Report: Chicago Bulls give Jimmy Butler max qualifying offer 18
- Report: Dwyane Wade will not opt-in with Heat, to become free agent (as expected) 29
- Report: Knicks front runner to land Arron Afflalo (and Greg Monroe, too) 27
- Report: Luol Deng surprises Miami, opts in for 2015-16 season 31
- Report: Sense around league is Kevin Love will re-sign with Cavaliers 31
- Report: As deadline nears, signs still point to Dwyane Wade opting out, becoming free agent 42
- Report: Dallas most likely team to lure DeAndre Jordan from Clippers, Chandler Parsons already recruiting 24