Comments on: Marketing expert: LeBron can play anywhere

By: Wizard of Ozola

Wizard of Ozola — Sun, 07 Mar 2010 20:15:21 +0000

AT THE WALTON BUSINESS SCHOOL, WE PROFESSORS HAVE RUN THE LEBRON QUESTION THROUGH OUR SUPERCOMPUTERS AND HAVE THE FINAL RESULTS :
FIRST: CALIFORNIA HAS A MUCH LARGER POPULATION OF ASIANS THAN NEW YORK DOES. TWO. LEBRON SAT OUT THE SLAM DUNK CONTEST, BIG MISTAKE FOR MARKETING. THREE, NIKE HAS NOT DONE MAREKTING IN CHINA THAT IMG HAS. NIKE IS IN FRONT IN JAPAN. FOUR, LEBRON WILL HAVE THE $$ TO BUY HIS OWN TEAM IN 2 MORE YEARS. THEN HE CAN BUILD A TEAM AROUND HIM WITH CRIS PAUL, YAO MING AND CARMELO ANTHONY AS STARTERS. MJ WILL HAVE TO CRY IN HIS SOUP.

By: jonathan

jonathan — Sun, 07 Mar 2010 04:12:08 +0000

bitmatt – But Lebron’s not the most popular star in China: Kobe is (excluding Yao obviously). And that is in large part to the fact that while playing for the Lakers leads a lot of people in the United States to be biased against him, that is not the case in China. The Lakers are a global brand like no other team in the NBA. And the Chinese consortium is not opening up any new markets, and I guarantee it investment is only in effect if Lebron stays. If he goes, then the Chinese group goes.

By: Brent

Brent — Sat, 06 Mar 2010 20:47:06 +0000

I mean, it’s been rough for Peyton Manning being stuck out in Indianapolis. That guy can’t seem to buy himself televised airtime!!!
Also, what part of Manhattan does Tiger Woods live in?

By: Sonics Fan

Sonics Fan — Sat, 06 Mar 2010 20:25:08 +0000

If that Idiot that owns the Clippers had any brains he would go after Lebron, it would immediately make the Clippers seem more relevant. Lebron could name his price and conditions there. Well, I guess he could do that anywhere! Maybe he’ll come to Seattle and start his own team, go Sonics. Yes, it still kills me not to see them play.

By: bitmatt

bitmatt — Sat, 06 Mar 2010 18:38:46 +0000

jonathan- The Cavaliers now have significant ties to China via new minority ownership conglomerate. This Chinese group has about a 15% stake in the Cavs, their marketing and players, including LeBron James. This was yet another sharp move by Cavs owner Dan Gilbert to further deepen the ties of the Cavs organization and LeBron’s crew & Nike, as they have been aggressively striving to grow his appeal in China for years now.
Also, the Nets will obviously be courting international appeal with new Russian ownership moving in.

By: jonathan

jonathan — Sat, 06 Mar 2010 17:06:38 +0000

The city doesn’t matter as much these days but the team he plays for can have an effect on global awareness. Fortunately for the Cavs, there are only a select few NBA teams with a global footprint and of them, only the Lakers have enough of one to make a measurable difference in Lebron’s global endorsement appeal. And despite recent reports, Lebron to the Lakers is still a very unlikely scenario.