Mar 2, 2010, 12:46 PM EDT
The Oklahoma City Thunder are a young team and they’re cultivating a young fan base. Fans of the Sonics that were are largely bitter over the franchise’s move to Oklahoma, and rooting for the team (and by association, the owner) that broke their hearts translates as some betrayal of the most core of fan values.
So when the Thunder began last season, they began an attempt to woo the people of Oklahoma, which is anything but a basketball state. Football will always come first, second, and third, and though Kevin Durant and company are about as charismatic as they come, it’s something of a miracle that the Thunder have not only assembled such a large fan base so quickly, but that fans of the team are already developing a fierce loyalty to the organization and its players.
Winning (OKC is 35-23, good for 6th in the West) certainly helps, as does employing one of the most phenomenal talents in basketball. The core of the team is young, they’re getting better by the day, and the talent and effort level for the Thunder on a nightly basis makes them one of the most entertaining teams in the league.
OKC’s stock is rising in every conceivable way but one. Despite the meteoric improvements made this season, the Thunder will not be raising season ticket prices for next season. That means that fans who bought tickets to see a team that won 28% of its games a year ago will be paying the same price to watch a team that’s winning over twice as much now. It’s a pretty swell gesture from the business side of things in OKC, and a reward for the rapid and rabid Thunder fan base.